Our Faculty

Kathy Winsted

Associate Professor

Lubin School of Business


  • @Pleasantville
    Goldstein Academic Center 123
Office Hours

Mon 10:30am-12:00pm

Mon 3:00pm-4:30pm

Tue 10:30am-12:30pm

Tue 2:00pm-4:30pm

Wed 10:30am-12:00pm

Wed 3:00pm-4:30pm

Thu 10:30am-12:30pm

Thu 2:00pm-4:30pm

"Whether you think you can or think you can't; you're right" - Henry Ford


An entrepreneur helping students run businesses on campus, Dr. Winsted ran several small businesses and had a career in government before going into academia. She uses her own minisimulations to teach introductory business.


PhD , University of Colorado, Boulder , Boulder, Colorado , 1993

MPA , Harvard University , Cambridge, Massachusetts , 1975
Public Administration

BBA , Middlebury College , Middlebury, Vermont , 1973

Awards and Honors

  • Lubin School of Business, April 10, 2015 - Marketing Department Service Award
  • Marquis, 2014 - Who's Who in America
  • Pace University, May 2012 - Pace Faculty Advisor Award
  • Pace Student Development and Campus Activities, March 2012 - Sharwell award
  • Pace University, 2011 - Pace Faculty Service Award
  • Marquis' Who's Who, 2008
  • Office of Student Success, 2008
  • Who's Who in America, 2005
  • Who's Who in the World, 2005
  • Who's Who in America, 2004
  • Who's Who in Business Higher Education, 2003


  • - CPR
  • - soccer referee


Fleischmann, D., Berger, K. A. & Winsted, K. (2015, November). Northern Lights. Journal of Case Studies. Vol 33 (Issue 2) , pages 104-115. http://www.sfcrjcs.org/index.php/sfcrjcs/article/view/326/201

Winsted, K. (2013, December 17). Using Technology to Teach Pricing Concepts. Atlantic Marketing Journal. Vol 2 (Issue 3) , pages 24-42. http://digitalcommons.kennesaw.edu/amj/vol2/iss3/4

Winsted, K. Business Simulations.

Winsted, K. Extended Reach of Super Bowl Commercials.

Winsted, K. & Claudon, M. Business Boot Camp: Helping Liberal Arts Students Acquire Preprofessional Skills. Journal of Education for Business.

Winsted, K. & Graham, J. F. Experiential Learning: Using Microsimulations to Teach Marketing. Journal Of Marketing Education.


Winsted, K. & Coppola, J. (2012, May). Pace Faculty Institute. Engaging Students through Project Parnerships. Pace University, White Plains

Winsted, K. (2012, May). Pace Faculty Institute. Using Simulations in the Classroom. Pace University, White Plains


Pedagogy, case studies, simulations and other teaching technology, digital advertising, services marketing, collaborative learning, student affairs and academic affairs collaboration, entrepreneurship, teamwork

Grants, Contracts and Sponsored Research

Winsted, K. (2012, January). Thinkfinity.
Verizon/Pace , Pace University , $7,000.00 . Funded,Work to reprogram and improve business simulations for BUS 150


  • New York Times [Newspaper], May 13 2015
    Quoted in "Verizon Bets on Video Ads in $4 Billion Deal for AOL"
  • Dallas Morning News [Newspaper], May 12 2015
    Quoted in "Who woulda thought AOL was worth $4.4 billion?"
  • Kansas City Business Journal [Newspaper], July 14 2014
    Quoted extensively in an article about the Lindt and Russell Stover merger. http://www.bizjournals.com/kansascity/news/2014/07/14/russell-stover-lindt-chocolate-merger.html?page=all
  • E-Commerce Times [Internet], July 02 2014
    Quoted in an E-Commerce Times article about T-Mobile. http://www.ecommercetimes.com/story/T-Mobiles-Legere-Sputters-Over-FTCs-Cramming-Accusations-80683.html
  • Tech News World [Internet], June 17 2014
    Quoted in an article about Protect Waveless smoke alarm. http://www.technewsworld.com/story/Nest-Offers-Discounted-Wave-Less-Smoke-Alarm-80604.html
  • E-Commerce Times [Internet], June 2 2014
    Quoted in an article about Hachette's dispute with Amazon. http://www.ecommercetimes.com/story/Hachette-Banished-to-Amazons-Woodshed-80544.html
  • Local station [TV], December 2013
    Interviewed on Richard French Live about some controversial commercials


  • American Marketing Association
  • American Advertising Federation 2000


  • LPE committee [Committee Member]
    Desc: The committee framed the plan to require a professional course and internaships for all undergraduates. I attended meetings and gave input on documents
    Committee's Key Accomplishments: New LPE program!
  • Member of Admissions and Undergraduate Student Relations Committees [Committee Member]
    Desc: So far just ideas for the undergraduate student relations committee via phone meeting and email exchange
  • Executive board of the Lubin Faculty Council [Other]
    Desc: I represent the Westchester campus on the Lubin Faculty Council board and should be advising the LFC Chair and meeting with the dean to plan meetings but that has not yet happened.


  • CEO freshman interest group [Faculty Advisor]
    Desc: Advise a freshmen interest group - speak to them and attend their events. So far, had several meetings with the RA and Res Life person in charge and acted as a judge at a Shark Tank event.
    Committee's Key Accomplishments: Well attended Shark Tank event
  • Co-curricular Integration [Committee Member]
    Desc: Planning a strategy for incorporating the them of Passion into many different aspects of college life
    Committee's Key Accomplishments: Many activities and planned videos
  • First Year Experience board [Committee Member]
    Desc: Attend meetings and give ideas regarding improving the first year experience at Pace University
    Committee's Key Accomplishments: Many new program ideas, retreat
  • First Year Experience [Committee Member]
    Desc: This committee is working to plan how to improve the experience of our first year students
    Committee's Key Accomplishments: A retreat will be held at the end of this month - I will be helping to facilitate
  • Robotics competition [Emcee for the event]
    Desc: Emcee the annual robotics competition for high school robotics teams sponsored by the Seidenberg school. Also coordinate running of the concession stands by Pace Mart and Pace Perk.
  • CIS 101 reframing committee [Committee Member]
    Desc: committee worked up a proposal for modifying the CIS 101 course - we had about 10 meetings
    Committee's Key Accomplishments: new proposal
  • FIRST robotics competition [Event MC]
    Desc: Served as MC for the robotics competition that is sponsored by Seidenberg and hosts about 200 high school kids on campus


  • First Presbyterian Church [Deacon and Asst Director of Food Pantry]
    Desc: I serve as a Deacon for the church, help direct the food pantry that serves twice a month, run the diaper and school supplies ministries and run Toys for Tots distribution
    Committee's Key Accomplishments: Lots of help to people who need it
  • East Hudson Youth Soccer [Referee]
    Desc: Referee youth soccer games for the East Hudson Youth soccer league
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