Our Faculty

Mary Long

Professor

Lubin School of Business

Marketing

Location
  • @New York City
Office Hours
New York City

Education


PhD , CUNY - Baruch , New York, NY , 1995
Marketing

MPhil , CUNY , New York, NY , 1994

MBA , Fordham University , New York, NY , 1986
Marketing and Finance

BA , New York University , New York, NY , 1981
Computer Science

Publications


Long, M., Sandler, D. & Topol, M. Short-term Field Study Programs: A Holistic and Experiential Approach to Learning. Journal Of Marketing Education.

Markovitz, H., Long, M., Sandler, D. & Fain, D. Transferable Skills Between Sales and Direct/Interactive Marketing: A Teaching Perspective. International Journal of Integrated Marketing Communications.

Long, M. & Fain, D. (2015, September). The Clothing Swap: Social, Sustainable, and Sacred. http://atlanticmarketingassociation.com/

Fain, D. & Long, M. (2015, September). Updating a Research Tradition by Examining the Effect of New High Tech Channels on Consumer Search and Integrated Marketing: A Framework for Teaching. http://atlanticmarketingassociation.com/

Sandler, D., Markovitz, H., Long, M. & Fain, D. (2014, October (4th Quarter/Autumn)). The Intersection of Professional Selling and Direct/Interactive Marketing: Developing Transferable Skill Sets for Students.

Topol, M. & Long, M. (2014, July (3rd Quarter/Summer)). Mobile Gastronomists: Food Truck Marketing and Media.

Long, M. & Topol, M. (2014, July (3rd Quarter/Summer)). Truthful versus Fake Reviews: The Impact of Fake Reviews on Service Providers and Platforms.

Topol, M., Long, M. & O'Callaghan, S. (2012). Online Reviews: Separating Fact from Fiction.

Topol, M. & Long, M. (2012, July (3rd Quarter/Summer)). Good for Business and Good for You: How Major Food Retailers Educate Consumers. Vol 2012 , pages 1.

Chiagouris, L., Long, M. & Plank, R. E. (2012, June). “Entendiendo como hacer credible sue sitio web” or “Understanding how to Make your Website Credible”. Empresa. Vol 4 (Issue 3) , pages 17-20. http://en.calameo.com/read/0005373812e3b0a9d5c46

Kritz, G., Lozada, H. & Long, M. (2012, April (2nd Quarter/Spring)). When Can Online Group Behavior Be an Aid: Can the Foodies Help Marketers Learn about Consumption?. Journal of Business And Behavioral Sciences. Vol 24 (Issue 1) , pages 58-71.

Long, M., Tellefsen, T. & Lichtenthal, J. Internet Integration into the Industrial Selling Process. http://isbm.smeal.psu.edu/library/working-paper-articles/2006-working-papers/2006-working-paper-coll

PRESENTATIONS


Long, M. & Topol, M. (2016, July). EIRASS 2016 Conference. Evaluating Health Information in the Restaurant Industry. EIRASS (European Institute of Retailing and Services Studies), Edinburgh, Scotland

Topol, M. & Long, M. (2016, July). EIRASS 2016 Conference. Restaurant Ratings -- Who Do You Trust: Yelp or the Government?. EIRASS (European Institute of Retailing and Services Studies) , Edinburgh, Scotland

Topol, M. & Long, M. (2016, July). EIRASS 2016 Conference. Where Should We Eat Tonight? Consumer Evaluation of Sources of Information in Restaurant Selection. EIRASS (European Institute of Retailing and Services Studies), Edinburgh, Scotland

Long, M. & Fain, D. (2015, September). Atlantic Marketing Association Conference: 40th Anniversary. The Clothing Swap: Social, Sustainable, and Sacred. Atlantic Marketing Association, Savannah, GA

Fain, D. & Long, M. (2015, September). Atlantic Marketing Association Conference: 40th Anniversary. Updating a Research Tradition by Examining the Effect of New High Tech Channels on Consumer Search and Integrated Marketing: A Framework for Teaching. Atlantic Marketing Association, Savannah, GA

Markovitz, H., Sandler, D., Long, M. & Fain, D. (2014, October). DMEF – Marketing Edge Educator's Summit. The Intersection of Professional Selling and Direct/Interactive Marketing: Developing Trasferable Skill Sets for Students. DMEF – Marketing Edge , San Diego, CA

Topol, M. & Long, M. (2014, July). EIRASS. Mobile Gastronomists: Food Truck Marketing and Media. EIRASS - European Insitute of Retailing and Service Studies, Bucharest, Romania

Long, M. & Topol, M. (2014, July). EIRASS. Truthful versus Fake Reviews: The Impact of Fake Reviews on Service Providers and Platforms. EIRASS - European Insitute of Retailing and Service Studies, Bucharest, Romania

Suri, R., Long, M. & Thakor, M. (2014, February 21). AMA 2014 Winter Marketing Educators' Conference . Effects of Health Concerns on Evaluation of Price Presentations for Health Related Services. AMA, Orlando, FL

Markovitz, H., Sandler, D., Long, M., Hasan, S. & , . (2013, October 15). Marketing Edge/DMEF Educators' conference Research summit. How Our Students Used The Science of Mind Genomics to win first place gold in the 2013 collegiate Echo Challenge. Marketing Edge/Direct marketing Education Foundation, Chicago, Illinois

Long, M., Sandler, D. & Gopalakrishna, P. (2013, April 30). First Annual Pace Research Day. The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism. Pace University, Pace Univeristy, NYC

Topol, M. & Long, M. (2012, July). Good for Business and Good for You: How Major Food Retailers Educate Consumers. 2012 EIRASS (European Institute of Retailing and Services Studies) Conference on Recent Advances in Retailing and Services Science, Vienna, Austria

Topol, M., Long, M. & O'Callaghan, S. (2012, July). Online Reviews: Separating Fact from Fiction. 2012 EIRASS (European Institute of Retailing and Services Studies) Conference on Recent Advances in Retailing and Services Science, Vienna, Austria

Grants, Contracts and Sponsored Research

Long, M. & O'Keefe, H. Celentano International Study Abroad Award for Fall 2013.
Pace University , Pace University . Funded,Development of International Field Study in Marketing to Vietnam

Long, M. & O'Keefe, H. Celentano Study Abroad Grant for Fall 2015.
Pace University , Pace University . Funded,Funds for development of International Field Study in Marketing to Japan for undergraduate and graduate students.

PROFESSIONAL MEMBERSHIPS

  • DMEF Professors' Academy
  • American Marketing Association , January 2013

COLLEGE SERVICE

  • DPS Dissertation [Committee Member]
    Desc: Member of dissertation committee for Johnine McCartney
  • Admitted Student Day, Academic Fair [Other]
  • Admitted Student Day Panel [Other]
    Desc: I was a Lubin Student Leaders and Faculty Panelist for Admitted Student Day, Saturday April 21, 2012
  • Interim Evaluation of the Dean [Committee Member]
    Desc: Met with committee and Dean Braun. Numerous online exchanges and in-person meetings. Reviewed final documents. Most work occurred in Spring 2012.
    Committee's Key Accomplishments: Survey of faculty regarding Dean Braun's performance.

UNIVERSITY SERVICE

  • [Attendee, Graduation]
    Desc: • Reader, Undergraduate Commencement in NYC, 5/16/12.
  • Convocation [Other Institutional Service Activities]
    Desc: Attended Convocation, 9/4/12
  • Reader, Undergraduate Commencement [Other Institutional Service Activities]
    Desc: Reader at undergraduate commencement, NYC, 5/16/12.
  • [Student Org Advisor (Professional Org)]
    Desc: Founded Lubin Graduate Marketing Association (LGMA). Advised students on events (see below).
    Committee's Key Accomplishments: • Organized and moderated Careers in Marketing panel for LGMA, March 28, 2012. 16 graduate students attended. Invited panelists were all graduates of Pace's MBA program: Vincent Perrone, MBA 1991, Global Corporate Client Group, NYSE Euronext Maggie Kolman-Mandle, MBA 1978, Partner in a Marketing Research Supplier business Tony Branda MBA 1991, EVP Head of Marketing Support Services for Advance Publications • LGMA (Lubin Graduate Marketing Association) hosted Steve Cone, Executive Vice President, Integrated Value & Strategy at AARP on November 14th. Steve spoke to a group of our graduate students about brand relevance and advertising. • LGMA visited BBDO on February 8, 2012.
  • [Student Recruiter]
    Desc: Moderated Lubin Student Panel for Open House
  • [Careers in Marketing]
    Desc: Attended Careers in Marketing at the PLV campus.
  • [Attendee, Meeting]
    Desc: Lubin Faculty Advisor Roundtable
  • [Attendee, Award Ceremony]
    Desc: Annual Student Leaders Recognition Luncheon
  • [Attendee, Convocation]
  • [Attendee, Orientation]
    Desc: Marketing Representative at Full Time Graduate Orientation
  • [Attendee, Orientation]
    Desc: Marketing Representative at Part Time Graduate Orientation
  • [Admitted Student Day]
    Desc: Panelist for Lubin Student Leaders and Faculty Panel for Admitted Student Day
  • [Attended Global Village Event]
    Desc: brought BI Norway students to event
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