Our Faculty

Martin Topol

Professor

Lubin School of Business

Marketing

Location
  • @New York City
    One Pace Plaza W-452
Office Hours
New York City

Education


PhD , City University of New York , New York, NY , 1981
Busines - Marketing

MPhil , City University of New York , New York, NY , 1981
Business - Marketing

MBA , Michigan State University , East Lansing, MI , 1975
Management

BA , Queens College, CUNY , Flushing, NY , 1973
Economics and Psychology (2 majors)

Awards and Honors

  • Lubin School of Business, May 2012 - 2012 Lubin School of Business Service Award
  • Chicago Association of Direct Marketing Educational Foundation, 2007

Publications


Long, M., Sandler, D. & Topol, M. Short-term Field Study Programs: A Holistic and Experiential Approach to Learning. Journal Of Marketing Education.

Topol, M. & Long, M. (2014, July (3rd Quarter/Summer)). Mobile Gastronomists: Food Truck Marketing and Media.

Long, M. & Topol, M. (2014, July (3rd Quarter/Summer)). Truthful versus Fake Reviews: The Impact of Fake Reviews on Service Providers and Platforms.

Topol, M., Long, M. & O'Callaghan, S. (2012). Online Reviews: Separating Fact from Fiction.

Topol, M. & Long, M. (2012, July (3rd Quarter/Summer)). Good for Business and Good for You: How Major Food Retailers Educate Consumers. Vol 2012 , pages 1.

Gable, M., Fiorito, S. S. & Topol, M. An Empirical Analysis of the Components of Retailer Customer Loyalty Programs. International Journal of Retail & Distribution Management.

Berger, K. A. & Topol, M. Breaking Down Customer Relationships: Ramada Inn.

Berger, K. A., Sedov, D. & Topol, M. Temporary Tenants: Attractive Shopping Center Addition. Journal of Marketing Channels.

PRESENTATIONS


Long, M. & Topol, M. (2016, July). EIRASS 2016 Conference. Evaluating Health Information in the Restaurant Industry. EIRASS (European Institute of Retailing and Services Studies), Edinburgh, Scotland

Topol, M. & Long, M. (2016, July). EIRASS 2016 Conference. Restaurant Ratings -- Who Do You Trust: Yelp or the Government?. EIRASS (European Institute of Retailing and Services Studies) , Edinburgh, Scotland

Topol, M. & Long, M. (2016, July). EIRASS 2016 Conference. Where Should We Eat Tonight? Consumer Evaluation of Sources of Information in Restaurant Selection. EIRASS (European Institute of Retailing and Services Studies), Edinburgh, Scotland

Topol, M. T. (2016, April 15). American Collegiate Retailing Association - Spring Conference. The Evolution of ACRA - Looking Back and Looking Ahead (Panel Discussion). American Collegiate Retailing Association, New York Metro Area (New York & New Jersey)

Topol, M. & Long, M. (2014, July). EIRASS. Mobile Gastronomists: Food Truck Marketing and Media. EIRASS - European Insitute of Retailing and Service Studies, Bucharest, Romania

Long, M. & Topol, M. (2014, July). EIRASS. Truthful versus Fake Reviews: The Impact of Fake Reviews on Service Providers and Platforms. EIRASS - European Insitute of Retailing and Service Studies, Bucharest, Romania

Topol, M. & Long, M. (2012, July). Good for Business and Good for You: How Major Food Retailers Educate Consumers. 2012 EIRASS (European Institute of Retailing and Services Studies) Conference on Recent Advances in Retailing and Services Science, Vienna, Austria

Topol, M., Long, M. & O'Callaghan, S. (2012, July). Online Reviews: Separating Fact from Fiction. 2012 EIRASS (European Institute of Retailing and Services Studies) Conference on Recent Advances in Retailing and Services Science, Vienna, Austria

RESEARCH INTEREST ---


Consumer Decision Making, Marketing Strategy, Online Reviews, Retailing, Direct and Interactive Marketing

PROFESSIONAL MEMBERSHIPS

  • American Collegiate Retailing Association [Member, Board of Directors and ACRA Liaison to the International Council of Shopping Centers]
  • American Marketing Association
  • International Council of Shopping Centers

COLLEGE SERVICE

  • NYC Space Planning Committee [Committee Member]
    Desc: Review and present the space planning needs of the Lubin School in NYC and coordinate developing improved space to meet the growing needs of the Lubin School of Busines with the University's administration.
  • Ad Hoc FAR Committee of the Lubin Faculty Council [Committee Chair]
    Desc: As Chair of the Ad Hoc Committee of the LFC, I recruited faculty members to the committee that represent every department and contain members who are members of the LFC Faculty Affairs Committee and also experienced faculty familiar with LFC governance. There are 8 members of the committee.
    Committee's Key Accomplishments: Draft several revisions to the modified FAR that was prepared by Dean Neil Braun and reviewed by Associate Dean Dan Baugher and Associate Dean Karen Berger.
  • LFC - Curriculum - Undergraduate [Committee Member]
    Desc: Review all proposals and changes, provide information and oversee applications for changes to the curriculum within the Lubin School's undergraduate program and convey them to the New York Faculty Council (NYFC) as I am a member of the NYFC Curriculum Committee
    Committee's Key Accomplishments: Addition of several major concentrations, minors and new courses.
  • Lubin Faculty Council [Committee Chair]
    Desc: Oversee the scheduling of four faculty meetings each year for the Lubin School. Arrange for meetings, set-up, food service, development of meeting agenda, invitations of guests, organize reports, etc.
    Committee's Key Accomplishments: The accomplishments are evident from a reading of the minutes of each meeting. This space is not adequate for a complete answer.
  • LFC - Curriculum - Graduate [Committee Member]

UNIVERSITY SERVICE

  • Space Planning Committee [Committee Member]
    Desc: Review proposals for Space Allocation Policies across the university. Evaluate needs and review program and space changes including renovation.
    Committee's Key Accomplishments: Develop policies for new and renovated space to further the goals and objectives of the Master Plan and responsibly represent the Lubin School's needs and practices. o
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