Our Faculty

Dr. G. Gopalakrishna

Professor

Lubin School of Business

Marketing

Location
  • @New York City
    One Pace Plaza 479A
  • @Pleasantville
    Goldstein Academic Center 122

Education


PhD , University of North Texas , Denton, Texas , 1988
Marketing

MBA , North Texas State University , Denton, Texas , 1984
Marketing

BE , Bangalore University , Bangalore, Karnataka, India , 1981
Mechanical Engineering

Awards and Honors

  • AMA Collegiate Conference, March 2015 - Professional Development Award
  • Lubin School of Business, April 2013 - Lubin Teaching Award
  • 2011 - Enrollment Management
  • John Molson International MBA Case Competition, 2010
  • St. Berchmans College, Kerala, India, 2005

Publications


Mueller, D. & Gopalakrishna, P. (2016, December). Market Orientation and Worker Type:Knowledge Worker Vs. Talent Workers and their Influence on the Organization. Journal Of Marketing Management. Vol 4 (Issue 2) , pages 1-6.

Gopalakrishna, P., Fleischmann, D. & , . (2016, December). Walmart in India. Vol 22 (Issue 3)

Gopalakrishna, P., Fleischmann, D. & Victor, R. (2016, November). Starbucks in India -. Vol 34 (Issue 2, November 2016)

Barakat, A., Gopalakrishna, P. & Lala, V. (2014, December). The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products. Journal of International Consumer Marketing. Vol 26 (Issue 5) , pages 405-425. http://www.tandfonline.com/doi/abs/10.1080/08961530.2014.946575

Gopalakrishna, P. & Failla, J. (2014, January (1st Quarter/Winter)). Moderator Role in Green Product Purchases. Atlantic Marketing Journal. Vol 3 (Issue 1)

Subramanian, R. & Gopalakrishna, P. (2012, October (4th Quarter/Autumn)). Under Armour. Business Case Journal. Vol 19 (Issue Issue 2) , pages 62-83.

Failla, J. & Gopalakrishna, P. Moderator Role in Green Product Purchases.

Gopalakrishna, P. & Subramanian, R. Under Armour in 2010.

Subramanian, R. & Gopalakrishna, P. The Relationship Between Market Orientation and Performance in Family-Owned Firms: A Context-Specific Investigation. Journal of Business Research.

PRESENTATIONS


DiStefano, D. & Gopalakrishna, P. (2017, March 22). Marketing Management Association. Connecting with Brands: Brand Personality and Brand Outcome Valuing Persons with Special Needs (PSN). MBAA International, Chicago, IL

Gopalakrishna, P. & Das, D. (2015, November 11). Academy of International Businesss , SE Chapter. Understanding Import Purchase Intent in Millennial Generation. AIB, Savannah, Georgia

Gopalakrishna, P. & Johnson, P. (2015, November 06). SMA. The Relationship of Organizational Improvisation to Market Orientation. Society for Marketing Advances, San Antonio, TX

Gopalakrishna, P. & Mueller, D. (2015, September 23). Atlantic Marketing Association Conference. Market Oriented Organizations and Talent Workers:Composition of the workforce and its influence of market orientation. Atlantic Marketing Conference, Savannah, Georgia

Gopalakrishna, P. & Musa, S. (2015, June). Macromarketing Conference. The Role of Compassion and Knowledge Acquisition on Fair Trade Consumption.

Engels, D. N. & Gopalakrishna, P. (2015, March 5). American Collegiate Retailing Association. The Categorization Effect and Mature American Shopper. American Marketing Assocation/ACRA, Miami, Florida

Gopalakrishna, P. & Roseman, J. (2014, October 11). Family Firm Institute Global Conference. The complexity of winning consumer trust: Examining how non-family businesses are waning the family firm's familiar competitive advantage. Family Enterprise, Washington D.C.

Long, M., Sandler, D. & Gopalakrishna, P. (2013, April 30). First Annual Pace Research Day. The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism. Pace University, Pace Univeristy, NYC

Grants, Contracts and Sponsored Research

Gopalakrishna, P. Examining the Impact of Forms of Market Orientation on Business Performance: A Developing Country Perspective.
Pace University , Pace University , $2,500.00 . Funded,

Gopalakrishna, P. (2015, June). Market Oriented Organizations and Worker Types: India a case study.
Lubin Summer Research Grant , Pace University , $2,500.00 . Funded,

MEDIA CONTRIBUTIONS

  • CBS Evening News [TV], December 2016
    http://newyork.cbslocal.com/2016/12/19/premium-parking-lottery-proposed-for-lirr-passengers/

PROFESSIONAL MEMBERSHIPS

  • Society for Case Research [Member]
    Society for Case Research publishes pedagogical cases for educators.
  • American Marketing Association [Member] , January 2016
    As PUMA Faculty Advisor I continue to be a member of AMA to attend the Collegiate Conference
  • Academy of Marketing Science
  • American Marketing Association [Member] , October 1 , 2014
    As faculty advisor of PUMA, I need AMA membership to serve and attend conferences.

COLLEGE SERVICE

  • AACSB Review Session [Committee Member]
    Desc: I represented the college as a senior faculty member in Marketing. I had to review the 50 page report to focus upon key areas of interest. Further, appendices needed to be read.
    Committee's Key Accomplishments: AACSB review sessions were successful. The official word comes out soon.
  • Dissertation Committee - Peter Johnson [Committee Chair]
    Desc: As chair of the dissertation committee for Peter Johnson, I reviewed, revised and gave critical feedback to Peter on his dissertation which started late Fall 2013.
    Committee's Key Accomplishments: Peter Johnson is scheduled to defend his dissertation in October 2014
  • Academic Review Meeting [Committee Member]
    Desc: As a member I reviewed the applications of students who were on initial and final probation. The committee is convened by Kellyn Anastasi
    Committee's Key Accomplishments: This is a committee which seeks faculty input to determine whether to dismiss or continue students on final probation.

UNIVERSITY SERVICE

  • Indian Students Association [Faculty Advisor]
    Desc: I attended an e vent to help guide the process to recruit new members.
    Committee's Key Accomplishments: The student club has taken initiative to start recruiting new members. To this end, students are forming a new constitution and collectively gathering support for the club.
  • Fulbright Program Committee [Faculty Advisor]
    Desc: As Fulbright Program Advisor for Pleasantville I oversee applications for both English teaching assistantship and research in various fields of study. This past year as the Fulbright advisor for NY was unable to attend the interviews with candidates on the NY campus, I was more than willing to interview the applicants on the NY campus too. The process begins in late spring and continues in the summer. It culminates with the interviews in October.
    Committee's Key Accomplishments: Sue Maxam, AVP of Undergrad. Education updates the semi finalists in January. The finalists are announced during the spring semester. There were 11 awardees announced in January.

PUBLIC SERVICE

  • Volunteer SAT Teacher
    Desc: I teach Middle and High School Students SAT English ! The classes are conducted in Baldwin, NY
More Faculty Members