Lubin School of Business
- @New York City
One Pace Plaza
PhD , Drexel University , Philadelphia, PA , 1995
MBA , New York University , New York, NY , 1991
BBA , George Washington University , Washington, DC , 1987
Awards and Honors
- University Wide Assessment Committee, 2004
Priluck, R. Integrated Social Media and Mobile Marketing Strategy.
Priluck, R. (2016, July (3rd Quarter/Summer)). Social Media and Mobile Marketing Strategy.
Priluck, R. Children's Responses to Products in Mobile Gaming Apps.
Priluck, R. Social Media & Mobile Marketing Strategy.
Wisenblit, J., Priluck, R. & Pirog, S. (2013, July (3rd Quarter/Summer)). The Influence of Parental Styles on Children's Consumption. Journal of Consumer Marketing. Vol 30 (Issue 4) , pages 320-327.
Priluck, R. (2012, February 17). Pace University Best Practices Conference. Global Perspectives in Business Education. CTLT
Lubin Linked In [Internet],
Student pictures with our client, Mary Apple, founder of Pretty Pushers were posted on Lubin's Linked In and Facebook pages
Social Media and Mobile Marketing Research Blog [Internet],
I write a regular blog that links to our MS in Social Media Program to drive interested parties to our website.
AACSB Continuous Improvement Seminar [Attendee, Meeting]
Desc: I attended the AACSB meeting in advance of our re accreditation efforts.
Lubin Policy, Planning and Budgeting Committee - Goal 2 [Committee Chair]
Desc: I chair the subcommittee for goal number 2 in the Lubin Strategic Plan.
Lubin Math Committee [Committee Member]
Desc: I serve on this committee to report the results as part of my role in assisting with accreditation.
Calls to Prospective Students [Faculty Advisor]
Attended 2 Freshman Orientations [Faculty Advisor]
Desc: I met with students and faculty at 2 orientation lunches in summer 2012
Pace Preview Days (2) [Faculty Advisor]
Desc: I led a panel of students at an open house conversion event (Pace Preview Day) in March and then represented the marketing department again on 4/17/12. The first open house I met with the students and reviewed their backgrounds and asked them questions before an audience of prospective students and parents.
Lubin Awards Ceremony
[Attendee, Award Ceremony]
Advised on Dyson Assessment
Desc: I advised Barbara Pennipede on assessment issues in Dyson.
Academic Portfolio Workshop
Desc: We review faculty portfolios and advise them on the development of the portfolio.
Pace Path Working Group
Desc: This group assembled plans for the Pace Path. I was responsible for assessment issues.
Middle States Periodic Review Committee
Desc: I serve on the Middle States Periodic Review Committee and I wrote a document representing Lubin's assessment activities for the Middlestates report. The committee met monthly in the fall semester and I spend about 5 hours a month on these activities.
Board of Directors Marketing Committee
Desc: I am the New York Faculty Council Rep on the Board of Director's Marketing Committee. We usually meet once per semester. I also attended a dinner.
Pforzheimer Center Board of Directors
Desc: I serve on the board for the Pforzheimer Center. We usually have a meeting twice a semester. In this role I help develop programs.
Faculty Center Advisory Board
Desc: The advisory board recommends programs and assists with faculty issues related to faculty development.
University-Wide Assessment Committee
Desc: We monitor the assessment-related activities of all University departments and schools.
University Assessment Committee
Desc: I serve on the University Assessment Committee. My role is to keep the University informed of Lubin Assessment activities and visa versa. I spend 4 hours a month on this with a few added reports that I contribute during the year.