Our Faculty

Randi Priluck

Professor

Lubin School of Business

Marketing

Location
  • @New York City
    One Pace Plaza

Education


PhD , Drexel University , Philadelphia, PA , 1995
Marketing

MBA , New York University , New York, NY , 1991
Marketing

BBA , George Washington University , Washington, DC , 1987
Marketing

Awards and Honors

  • University Wide Assessment Committee, 2004

Publications


Priluck, R. (2016, November). Internet Diffusion and Adoption in Cuba. Atlantic Marketing Journal. Vol 5 (Issue 2) http://digitalcommons.kennesaw.edu/amj/vol5/iss2/6/

Priluck, R. (2016, August). Social Media & Mobile Marketing Strategy. , pages 480. http://https://global.oup.com/academic/product/social-media-and-mobile-marketing-strategy-9780190215071?cc=us&lang=en&

Wisenblit, J. Z. & Pirog, S. (2016, July (3rd Quarter/Summer) 21). CHILDREN'S RESPONSES TO PRODUCTS IN MOBILE GAMING APPS. , pages 1331-1336. http://gammaconference.org/2016/sub06_05.html?id=gamma&code=20150716_175033_87852&o_mode=view&o_seq=102&PHPSESSID=003ee20ebf44cf932904e0a28b3ad2e7

Priluck, R. Social Media & Mobile Marketing Strategy.

Wisenblit, J., Priluck, R. & Pirog, S. (2013, July (3rd Quarter/Summer)). The Influence of Parental Styles on Children's Consumption. Journal of Consumer Marketing. Vol 30 (Issue 4) , pages 320-327.

MEDIA CONTRIBUTIONS

  • Lubin Linked In [Internet], October 2014
    Student pictures with our client, Mary Apple, founder of Pretty Pushers were posted on Lubin's Linked In and Facebook pages
  • Social Media and Mobile Marketing Research Blog [Internet], January 2014
    I write a regular blog that links to our MS in Social Media Program to drive interested parties to our website.

COLLEGE SERVICE

  • AACSB Continuous Improvement Seminar [Attendee, Meeting]
    Desc: I attended the AACSB meeting in advance of our re accreditation efforts.
  • Lubin Policy, Planning and Budgeting Committee - Goal 2 [Committee Chair]
    Desc: I chair the subcommittee for goal number 2 in the Lubin Strategic Plan.
  • Lubin Math Committee [Committee Member]
    Desc: I serve on this committee to report the results as part of my role in assisting with accreditation.
  • Calls to Prospective Students [Faculty Advisor]

UNIVERSITY SERVICE

  • Lubin Awards Ceremony [Attendee, Award Ceremony]
  • Advised on Dyson Assessment [Faculty Advisor]
    Desc: I advised Barbara Pennipede on assessment issues in Dyson.
  • Academic Portfolio Workshop [Faculty Mentor]
    Desc: We review faculty portfolios and advise them on the development of the portfolio.
  • Pace Path Working Group [Committee Member]
    Desc: This group assembled plans for the Pace Path. I was responsible for assessment issues.
  • Middle States Periodic Review Committee [Attendee, Meeting]
    Desc: I serve on the Middle States Periodic Review Committee and I wrote a document representing Lubin's assessment activities for the Middlestates report. The committee met monthly in the fall semester and I spend about 5 hours a month on these activities.
  • Faculty Center Advisory Board [Faculty Advisor]
    Desc: The advisory board recommends programs and assists with faculty issues related to faculty development.
  • University-Wide Assessment Committee [Committee Member]
    Desc: We monitor the assessment-related activities of all University departments and schools.
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