Marketing and Communications
The Department of Marketing and Communications is a component of the Division of University Relations. The department is responsible for developing and implementing a strategic marketing plan for the University that enhances enrollment, supports philanthropy, strengthens connections with students, staff, and faculty, and builds the Pace reputation with key constituencies.
The department produces University printed publications such as the Annual Report and Pace Magazine and online publications such as The Pace Pulse and Opportunitas; manages Web site development; and works with all University divisions and departments to develop print collateral and Web-based projects.
Our office counsels University clients on strategy, concept, editorial, design, scheduling, production, and budgetary aspects of their print and Web-based projects. In addition, our office reviews projects for content and design, marketing budgets to ensure strategic use of marketing funds, and all projects to ensure that final products enhance Pace's image and identity, and conform to in-house editorial style. Approval for all communication projects is required before project initiation.
The department has established visual identity standards and written style standards to ensure that the University will communicate a consistent message in all communications.
Our office produces print projects that can be as complex as creating a full-color, multiple-paged brochure or multipart direct-mail campaign, or as simple as copyediting and reprinting a one-color postcard. Web-based projects include all varieties of online communication including e-mail campaigns, online newsletters, Web sites, and MyPace portal. Finally, our office maintains an information-sharing relationship with the office of Public Information.
