Branding & Identity Guidelines

Pace University requires that the Guidelines for Social Media Branding & Visual Identity be followed when developing and designing accounts and pages. 

  • Profile Pictures:Open or Close
  • Account administrators can create their own profile pictures, but they must not solely consist of the Pace University logo.  We suggest using an actual picture since audiences find it to be more engaging.  If you want to include a logo as part of the profile picture that is acceptable.  When using University logos it is necessary to follow the visual identity standards set up by University Relations.


  • University Logos:Open or Close
  • The use of Pace University logos must be in compliance with the visual identity standards set by University Relations.   University logos are available for download here

  • Social Media Icons:Open or Close
  • Pace University has adopted the below social media icons for use online or in print.   All communications that use social media icons must share a common visual style.  When using social media icons use the provided icons to allow for a consistent visual identity.   The icons are available for download [LINKS]

  • Customizing your page:
  • We encourage further customizing your page to make it your own.  For any questions or help please contact webhelp@pace.edu.