Facebook Guide
Facebook Pages vs. Profiles
Facebook Pages & Profiles are used for different purposes based on your needs. For university accounts we typically recommend creating a Facebook Page. Review both options and determine what works best for you!
Pages: have advanced marketing features for managing your brand or business on Facebook. Pages can be maintained by multiple people on your team, have insights to understand who your fans are, and can perform more targeted postings.
Profiles: with subscribe are ideal if you want to personally connect with friends, family and other people who are interested in you. It’s fun to receive updates from friends and others that you want to subscribe to, and it’s easy to publish to your subscribers on the go. Anyone who subscribes to your profile can receive your public posts in their News Feed.
Click here to create a Profile.
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Facebook Timeline: Facebook's newest design release, Timeline, changes the default profile from a list of your most recent updates to a complete summary of your entire life since birth. It includes photos, videos, status updates and locations you have visited. The new Facebook profile is divided into two main columns, with a line down the middle representing the passage of time. This design has been extended to brand pages as well. Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page. These new features present a huge opportunity for brands that want to tell a more engaging and authentic story. Video of Timeline |
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Cover Photo: A Cover Photo is the larger photo at the top of your timeline, right above your profile picture. Cover Photos are the first thing viewers see when they visit your page. Viewers on average look at them first and for the longest amount of time. That is why it is important to create a powerful and effective cover photo. When designing your cover photo the specs for the area is 851 x 315 pixels.
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Profile Picture: The Profile Picture appears onthe top left side of your Timeline, nested in your Cover Photo. It appears wherever you post on Facebook and used to identify your page. It is important to choose a Profile Picture that makes your page easily identifiable and also looks good with your Cover Photo design. |
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Photo Albums: Share photos with those that Like your page by creating albums. This allows you to group pictures together and send them out to those in your network. |
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Custom URL: Setting a custom URL for your Facebook page can make it easier for your audience to find the page (Ex: www.facebook.com/paceuniversity). It also helps search engines find your page and can be useful for incorporating in promotional materials. Create your custom URL when starting your page. |
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