The guidelines below will help you create a simple, easy-to-read, and useful newsletter that will quickly download to your subscriber's e-mail account. Outside the guidelines, newsletter editors are generally free to choose how best to display their content within the template frame.
Guidelines for E-Newsletters
- Either the left, right, or both headers can be used.
Navigation and Table of Contents
- Use an editorial paragraph with a description of the issue contents, or a bulleted list of links at the top. Or just rely on recipients to scroll through the stories without a table of contents.
- Avoid using a sidebar with your issue's table of contents.
- Avoid using bookmark links within the email.
- Use smaller images of consistent size and border type.
- Include an HTML caption below images or identify subject of photo as "pictured" within the story subtext [Example: On Wednesday, November 30, 2005, Susan Sokol (pictured), presented ...].
- Images can be aligned all to one side or staggered left and right. A larger "featured" image, or a featured image sidebar, could be used. The Pace Pulse usually contains an example of this type of sidebar.
- Try to choose font colors that fall within the blues and golds of the Pace Web site template. A few CSS styles are included in the template.
An HTML template is available for university e-newsletters. Using the template will require knowledge of basic HTML and CSS. For help with the template, email email@example.com.
- View the template
- Download the template by right-clicking the above link, choosing "Save as," then opening the file in your HTML editor