Visual Identity and Logos
Pace University Visual Identity
In order to foster institutional recognition, all print and electronic communications must share a common visual style. Consistent visual identity is reinforced through typography, color, and logo use. This makes each brochure, newsletter or invitation part of a larger family of communications.
All Pace University promotional material must conform to the published visual identity system standards. Logos will be limited to those identified on this Web site and are to be used only on Pace University materials.
Pace University identification marks are to be used for University projects only. Any use of these marks on external Web sites, in publications sponsored by other companies or entities, or on merchandize of any kind must be approved by University Relations.
Logos and wordmarks should always appear in their true design. All Pace promotional materials must include the Pace University logo on the front cover in a prominent size and position.
Logos are provided in one-color and two-color combinations. The two-color combination, using the Pace Blue and Pace Gold is to be used in all publications that are more than one-color.