Tips for Getting Started

Applying: Officially recognized Pace University social media accounts and web pages must be reviewed and approved through an application process.   Please fill out the online form to apply. Click here

Social Media Strategy:  Each university social media account must have a strategy that defines the focus, audience, and goals of the site.   The department should have a plan of what to use the account for and how they will execute that plan.    This strategy will ensure consistent communication on the platform and assist in connecting with the audience.  Click here

Naming conventions: Pace has set up naming convensions for developing University Accounts in order to make it easy for audiences to recognize accounts affiliated with the university.  Click here

Branding & Identity: Pace has set up branding and identity guidelines for developing and designing accounts and pages to ensure University branding is maintained.   Click here

Develop a Voice/Tone: Spending time to develop your accounts voice and tone is one of the most important steps in developing your social media sites.    You should create a tone that will be welcoming and resonate with your audience.