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Be a Game Changer

News Story

The way we discuss and think about sports is rapidly changing in our current political and economic climate. Stop by the PLV or NYC campuses on Wednesday, October 18, to stay informed!

For as long as there has been media, celebrities have been using their platforms to speak out and affect change—and athletes are no different. If you’re interested in a behind-the-scenes look into sports history and marketing from the experts in the know, Pace is offering two events that will position you as the next game changer:

Wednesday, October 18

Stick to Sports (PLV)
12:00 p.m.–1:00 p.m.
Kessel Conference Room C/D

The Center for Community Action and Research’s Program Coordinator Tyler Kalahar is leading a dialogue on the history of protest in sports and how it informs our current debate about protests in athletics. In this session, you will walk away with the following outcomes:

  • > Be able to identify three key protests in athletics from the last 100 years.
  • > Identify when the National Anthem became commonplace during athletic events.
  • > Outline current events.

A free lunch will be provided during this event.

The New Face of Global Sports Marketing (NYC)
6:30 p.m.–8:00 p.m.
Bianco Room

The sports industry spends billions of dollars a year on advertising and PR to influence consumers’ choices through endorsements, promotions, licensing, events, sponsorships, and much more. Learn how this panel of pros develop and deliver winning campaigns—and how you can get into the game.

Guest speakers include Ray Warren, president of Telemundo Deportes; Christine Franklin, SVP of Octagon; and Stephen Master, SVP of Nielsen Sports. The moderator will be Ben Grossman, principal of Selhurst Media Ventures.

Admission is free for Pace University students and faculty. RSVP to reserve your place.

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