A Whole New Ball Game
Lubin unveils a new secret weapon in their game plan with the BBA in Sports Marketing Program.
This spring, the New York State Education Department approved Lubin’s BBA in Marketing—Sports Marketing. With this new major offered on both the NYC and Westchester campuses, students can combine their passion for sports with professional preparation in strategic marketing and business to join the high-profile $450 billion global sports marketing industry.
Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry.
The possibilities are endless: interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the NY Knicks, NY Mets, and Brooklyn Nets.
Plus, out-of-classroom experiential learning opportunities provided by Pace Athletics, Career Services, and external venues, coupled with faculty specialists in their field teaching courses, are a winning combination in this program.
Interested in this program? The ball is in your court.
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Pace alumnus and CBS Corporation COO Joseph Ianniello ’90 discusses his experience rising to the C-suite at a Fortune 500 company on November 12 in PLV.
CBS COO in PLV
The Entrepreneurship Lab wants to help you build your dream life, not someone else’s. Check out two upcoming events featuring successful entrepreneurs.
Mind Your Bizness (NYC)
Holy early Halloween, Batman! Former DC Comics President Paul Levitz will give his first lecture as the David Pecker Distinguished Visiting Professor of Publishing on October 30.
Superhero Speaker (NYC)