A Whole New Ball Game
Lubin unveils a new secret weapon in their game plan with the BBA in Sports Marketing Program.
This spring, the New York State Education Department approved Lubin’s BBA in Marketing—Sports Marketing. With this new major offered on both the NYC and Westchester campuses, students can combine their passion for sports with professional preparation in strategic marketing and business to join the high-profile $450 billion global sports marketing industry.
Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry.
The possibilities are endless: interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the NY Knicks, NY Mets, and Brooklyn Nets.
Plus, out-of-classroom experiential learning opportunities provided by Pace Athletics, Career Services, and external venues, coupled with faculty specialists in their field teaching courses, are a winning combination in this program.
Interested in this program? The ball is in your court.
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In his latest blog post, President Friedman shares Pace’s new “You Asked, We Acted” campaign, which highlights many of our students’ suggestions and the steps Pace is taking to implement their ideas.
President's Blog: You Asked, We Acted
Have an interest in the wonderful world of computing? Let's talk about tech. Pace Computing Society is back and better than ever this semester with a new website and a series of speakers at weekly meetings from hot companies like BuzzFeed, HATCH, WeWork, and UNICEF. Oh, and free pizza.
Inside the Org: Pace Computing Society
From on-campus events like sports games and comedians to off-campus outings including ice skating and Dave & Busters, Westchester has your Winter Week of Welcome covered.
Westchester Winter Week of Welcome