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A Whole New Ball Game

News Story

Lubin unveils a new secret weapon in their game plan with the BBA in Sports Marketing Program.

This spring, the New York State Education Department approved Lubin’s BBA in Marketing—Sports Marketing. With this new major offered on both the NYC and Westchester campuses, students can combine their passion for sports with professional preparation in strategic marketing and business to join the high-profile $450 billion global sports marketing industry.

Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry. 

The possibilities are endless: interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the NY Knicks, NY Mets, and Brooklyn Nets.

Plus, out-of-classroom experiential learning opportunities provided by Pace Athletics, Career Services, and external venues, coupled with faculty specialists in their field teaching courses, are a winning combination in this program.

Interested in this program? The ball is in your court.