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TechNewsWorld: "Nest Offers Discounted, Wave-Less Smoke Alarm"

06/18/2014 News Release Image

TechNewsWorld: "Nest Offers Discounted, Wave-Less Smoke Alarm"

. . . It is "crucial" for Nest to keep a presence in the marketplace because smart home products could be on the verge of being a hypergrowth market, and "it is important for any company that wants to have a part of the market to secure customers quickly and to have an early presence that will build trust and loyalty," Kathryn F. Winsted, an associate professor of marketing at Pace University, told TechNewsWorld.

However, "it is ... inadvisable to put out a product that may still have some of the same issues" because another recall "would do major damage through extremely negative perception of consumers," Winsted continued.

Read more: http://www.technewsworld.com/story/Nest-Offers-Discounted-Wave-Less-Smoke-Alarm-80604.html

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