NEWS
News Item
USA Today: "Oculus acquisition: Why Facebook and not Google?"
USA Today: "Oculus acquisition: Why Facebook and not Google?"
. . . virtual reality augmenting the way we connect is likely more a matter of when than if, says Larry Chiagouris, professor of marketing at Pace University.
"This is a brilliant move on Zuckerberg's part, and a big contrast to Google's Glass," he says. "Facebook is all about sharing, and this technology clearly will allow sharing beyond anything we've seen this far."
Chiagouris allows that mass adoption will hinge on a Rift successor being far smaller than the present device, which is the size of ski goggles. But he adds that if there is one inviolable tech trend, it's the miniaturization of everything.
"This purchase is just a small step in the direction we're all heading, which is an immersive experience for all of the senses," he says. "If someone tomorrow invents something that allows you to explore someone's thoughts, I'm sure Facebook will buy that, too."
Read more:
http://www.usatoday.com/story/tech/2014/03/26/oculus-facebook-vs-google/6915611/
