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Agence France-Presse: "Massive hack is yet another blow for ailing Yahoo"

09/23/2016 News Release Image

Agence France-Presse: "Massive hack is yet another blow for ailing Yahoo"

Yahoo faces pressure to explain how it sustained a massive cyber-attack allowing hackers to steal data from half a billion users two years ago ©Karen Bleier (AFP/File)

. . . Pace University marketing professor Larry Chiagouris said the news could drive people away from Yahoo, hurting its advertising base, noting that "10 to 20 percent of its existing email subscribers have been contemplating moving over to Gmail or some other platform."

"The hacking will only accelerate the loss of the subscribers and ultimately translate into a loss of advertising revenue," he said.

Read more: http://www.dailymail.co.uk/wires/afp/article-3804463/Huge-hack-blow-aili...