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Pace University and Media Storm Announce First Ever Agency-Branded Degree


Pace University and Media Storm Announce First Ever Agency-Branded Degree

Pace’s unique MS in Social Media and Mobile Marketing

teams up with industry leader Media Storm starting January 2015



October 21, 2014

NEW YORK – Pace University’s Lubin School of Business today announced a first-of-its-kind collaboration, co-branding its new Masters Degree in Social Media and Mobile Marketing with Media Storm, the second largest independent media planning and buying agency in the U.S. working with such clients as MTV, FOX, CMT, Starz, Sundance Channel and Food Network. The co-branded MS degree program (#PaceMediaStormMS) begins in January 2015 and is designed for marketing managers, advertising executives, and aspiring communications professionals who want to develop their skills in digital marketing and gain exposure to the latest techniques in the industry.

“Pace University has long been a leader in experiential learning, and we are thrilled to take a step further with this unique collaboration with a leading industry practitioner,” said Neil Braun, Dean of the Lubin School of Business and former president of the NBC Network and CEO of Viacom Entertainment. “Higher education is at a time of transition -- there is much discussion about the gap between what colleges are delivering and what employers need. Media Storm will deliver great opportunities for our students, enhancing the academic program with real-world experiences.”

As the only co-branded Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, the new program responds to industry concerns about the growing gap between academia and employer needs. Through this new, unique collaboration, executives from Media Storm – as well as the agency’s clients – will be guest lecturers for the classes, provide internships and work closely with faculty members on student projects.

“Social media and mobile technology have fundamentally transformed our culture,” said Jon Cropper, architect of the collaboration, and Resident Futurist at Media Storm. “The pedagogy of classical business education that governs the culture of most graduate schools today was designed when artificial intelligence algorithms, connected devices, smart phones, and mobile/social networks didn't exist. As a result, we are consistently surprised by the lack of readiness from recent graduates, especially in constantly evolving, high velocity disciplines like social and mobile media."

The 18-month program is anchored in an intense focus on building a true understanding of the core fundamentals of effective digital / social / mobile marketing. 

Unique features of the program include:

- Significant and ongoing commitment to provide each student with access to leading industry practitioners and guest speakers

- Coursework integrated with real world/real time projects

- Internships from Media Storm and clients

- Custom content and weekly industry insider social media briefings

- Access to Pace's Job Center and Media Storm Human Resources for career advice and counsel

- The world's first "Apple Watch Research Course," where students learn how to build an iOS app and explore how wearable technology will transform social/mobile marketing

Craig Woerz, co-founder and Managing Partner of Media Storm said, "With this highly unique ‘learn-while-doing’ degree program and collaboration with Pace, we’ve taken it into our own hands to address the problem of the skills gap between college and the modern digital workplace. Our program accelerates our innovation pipeline while giving students a huge competitive advantage in the marketplace."

Dates for enrollment in the program begin in January and September 2015. For more information about the masters program or to apply, please visit

Pace and Media Storm launched their collaboration at Pace’s Schimmel Auditorium (home of the famed Actors Studio Program) and previewed the program with an event featuring Internet star Daria Musk. Ms. Musk is a Media Storm consultant, who is the embodiment of social media marketing success, having used social strategies to launch her career and catapult her to success. Using Google+’s video chat feature “Hangouts” to perform live concerts online, Musk’s music went viral. Now, with more than 3.5 million fans on Google+ and more than 44 million views, Daria is a prime case study of how innovative use of social media can create a successful global brand with very modest resources.

About Pace University

Since 1906, Pace University has educated thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Dyson College of Arts and Sciences, Lubin School of Business, College of Health Professions, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. Visit

About the Lubin School of Business at Pace University

Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City’s business world into the experienced-based education of its students at Pace’s suburban and downtown campuses, implemented by the region’s largest co-op program, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.

About Media Storm

Media Storm, a division of Water Cooler Group LLC, is the second largest independent media planning and buying shop in the U.S. It works with some of the most well known digital, entertainment and retail brands. Media Storm brings a unique media model that places unpaid media at the forefront. Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. For more information, please visit


Pace: Scott Trent (, 212-346-1152) or Jovana Rizzo (, 646-452-5637)

Media Storm: Jamie Camargo (, 512-296-9611)