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Los Angeles Times: "Sean Hannity goes on vacation as advertisers drop out of his show"

05/25/2017 News Release Image

Los Angeles Times: "Sean Hannity goes on vacation as advertisers drop out of his show"

Photo: Sean Hannity speaks during a campaign rally for Republican presidential candidate Sen. Ted Cruz of Texas on March 2016 in Phoenix. (Rick Scuteri / Associated Press)

. . . If Fox News severed its ties with Hannity, it would be a statement on how much latitude it’s willing to give its opinionated hosts. It could also raise questions about whether advertisers have undue influence in what political ideas can be shared on cable news.

“Moving away from a news story that may or may not be true suggests brands are now taking political positions,” said Larry Chiagouris, a professor of marketing at Pace University’s Lubin School of Business in New York. “It may cost them sales in the long run as some consumers push back and drop their support for the brands that take political positions.”

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