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LUBIN SCHOOL OF BUSINESS

 

Executive Summit - Marketing and Technology

JOIN TODAY'S TOP MARKETING EXECUTIVES FOR
A ONE-DAY STRATEGIC SUMMIT – October 29, 2010


The Executive Summit: Impact of Technology on Marketing presents new marketing technologies to succeed in the current economic climate.

Advertising, media, direct/interactive media executives and entrepreneurs seeking strategies for success have a one-day opportunity to glean insights and expertise from many of the nation's leading marketing innovators, when Pace University convenes its The Executive Summit: Impact of Technology on Marketing on October 29th, 2010.

  [Ivan Seidenberg]
Ivan Seidenberg
Keynoting the Executive Summit is Ivan Seidenberg, the Chairman and CEO of Verizon Communications, a premier network company, providing customers with the most advanced and innovative broadband experiences. Prior to the creation of Verizon, Seidenberg was chairman and CEO of Bell Atlantic and NYNEX and began his communications career more than 40 years ago as a cable splicer’s assistant and has held numerous operations and engineering assignments, including various leadership positions at NYNEX and Bell Atlantic.

The Executive Summit will help you maximize returns, improve efficiency, and achieve your business goals. Panels cover timely topics including: leveraging technology to get results; the role of technology in building brands; the role of technology in building seamless relationships with customers and business partners; and balancing business results and consumer privacy. Tutorials and workshops cover how marketers can optimize their marketing efforts though multi-channel analytics, how to effectively deploy social media and other emerging marketing tools.

The summit will take place on Pace University's lower Manhattan campus (One Pace Plaza, east of City Hall) and is limited to 250 attendees. Advance registration is required; no registration at the door.

The Executive Summit is co-sponsored by Pace University's Lubin School of Business, McGraw-Hill/Irwin and the Marketing Executives Networking Group (MENG). Proceeds benefit Lubin School of Business scholarship programs.

[Register Now]