| PUB 601 |
Principles of Publishing
3 credits |
| This course stresses the basic principles of publishing. Editorial principles and practices, production, marketing problems, distribution methods and informational systems and techniques will be discussed. Literary tastes in publishing will also be examined. |
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| PUB 602 |
Advanced Communication Skills: Research and Report Writing
3 credits
Enrollment by referral only |
| Development of advanced communication skills on a professional level of research and writing. This course will also stress the use of the computer as a communication tool. Individual group projects will be assigned that will advance the student's techniques. |
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| PUB 604 |
Professional Editing: Copy Editing and Rewriting
3 credits |
| This course stresses the various skills needed in the creation of a publication, from developing ideas to working with authors, copy editing, rewriting, captions, titles, subtitles, proofreading, copy cutting, and cover lines. |
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| PUB 606 |
Book Production and Design
3 credits |
| This course is an exploration of design and of production processes, materials and techniques for generalists as well as for students interested in production and design careers. The course will include: letter form, color, prepress including electronic manipulation of images, paper, printing and binding. Cost factors, quality, technology, and aesthetics will be discussed while keeping one eye on influencing profitability. |
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| PUB 607 |
Magazine Production and Design
3 credits |
| This course covers the production function, the purchasing of paper, printing and distribution--typically half the total costs of operating a magazine. Topics include minimizing paper waste, the advantages of offset and rotogravure printing, the effect of makeup on readership and costs, and setting distribution strategies. Students work on cases and visit a separation house. |
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| PUB 608 |
Financial Aspects of Publishing
3 credits |
| Provides an introduction to accounting principles, financial statement analysis and the concept of internal control. Discusses the revenues, costs and financial practices of book, magazine and newspaper publishers. |
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| PUB 610 |
General Interest Books: Acquisitions, Subsidiary Rights, Promotion and Distribution, and the Publishing Contract
3 credits |
| This course stresses the importance of subsidiary rights and techniques in the acquisition of books, magazines and other related materials. |
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| PUB 612 |
Information Systems in Publishing
3 credits |
This course introduces the student to the basic principles of publishing as they apply to the various segments of the Information Industry--books, magazines, newsletters, electronic publishing. All aspects of publishing are covered, including the use of computerized systems in the management process. Acquisition procedures, production, marketing and distribution methods are discussed utilizing specific information systems.
The dissemination of information using various new technologies (Internet, CD-ROM, DVD-ROM, etc.) Is discussed. Students are introduced to these technologies by demonstration and some hands-on exploration of the publishing aspects of the World Wide Web and the electronic book. |
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| PUB 614 |
Specialized Publications
3 credits |
| Covers careers in trade, professional and business publications, a $3.2 billion plus industry. Examples of such publications are: Oil and Gas Journal, Engineering News Record, Women's Wear Daily, Computerworld, Purchasing. Topics: advertising sales, writing and editing, circulation promotion and fulfillment, production, accounting and finance, role of publisher, management, and leadership. Management and leadership are emphasized. |
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| PUB 616 |
Book Sales and Distribution Methods
3 credits |
| This course stresses selling methods and techniques in book publishing as well as distribution to retail stores, libraries, schools and colleges, and directly to scholars, professionals, and general interest markets. |
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| PUB 618 |
Legal Aspects of Publishing
3 credits |
| This course introduces the student to copyright and literary property rights, publishing contracts, First Amendment considerations in publishing, the publishing torts (including libel, invasion of privacy, and right of publicity), and legal considerations in advertising, marketing, and distribution of books and magazines. |
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| PUB 620 |
Modern Technology in Publishing
3 credits |
| This course introduces students to the rapidly evolving concepts, technologies and practices in electronic publishing. A practical overview of electronic publishing is provided with particular emphasis on content development, storage/retrieval software, on-line marketing and advertising, legal considerations, data security, etc. Opportunities for marketing and distributing electronic products and information services on-line and in electronic book form will be explored. |
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| PUB 622 |
Seminar on Books and Magazines
3 credits |
| The subject matter of this course will vary each semester. The book as an intellectual and social force, the history of book publishing, the United States book industry, ethics in publishing, and the business side of the magazine industry are just a few subjects that will be offered. |
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| PUB 624 |
Editorial Principles and Practices
3 credits |
| The role of the editor in the publishing process. An examination of the relationship of the editor with various departments--business, sales, subsidiary rights, production, advertising. Students learn how to evaluate and edit manuscripts. Stress will be placed on readers' reports, and content and line editing. |
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| PUB 626 |
Magazine Writing and Editing
3 credits |
| This course offers analysis of the magazine editor's role. Students are given experience as writers, editors and readers, and prepare their own magazine. Stress is placed on editing, graphics and marketing. |
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| PUB 628 |
Marketing Principles and Practices in Publishing
3 credits |
| This course covers all aspects of marketing in book and magazine publishing including planning and budgeting, publicity, advertising, sampling, cataloging, and exhibits, as well as trade sales, direct marketing, and international distribution. |
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| PUB 629 |
Magazine Circulation
3 credits |
| Examines sources of circulation available to publisher: single copy sales, direct mail, television, direct mail agents, catalog agents, school agents, blow-in and bind-in cards, renewal subscription sales by mail and telephone. Discusses: proper mix of sources; pricing; planning and maintaining rate base; designing the ABC or BPA statement for marketing. Controlled (free) circulation will also be discussed. |
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| PUB 630 |
Magazine Advertising Sales
3 credits |
| Looks at advertising sales from point of view of publishing house, advertising agency, and advertiser. Objectives of buyers of advertising and intricacies of the client-agency-publisher triangular relationship are examined. Topics: skills and techniques called for in advertising sales; selling tools employed; the "marketing mix." Role-playing will be utilized. |
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| PUB 631 |
Publishing Business Communication Skills
3 credits |
| This course provides practical experience in all forms of communication generic to the publishing industry, from book jackets, memoranda, promotion materials and sales letters to editorial correspondence, publicity releases, contracts and letter of agreement. Following detailed instructions in each communications form, students will write their own examples of the form, then evaluate their own and other students' work. Clarity, forcefulness of expression, and a high degree of professionalism will be stressed throughout. |
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| PUB 632 |
Academic Publishing
3 credits |
| This course stresses academic publishing and introduces the student to the principles and practices of scholarly, professional, college textbook, school and reference publishing. |
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| PUB 633 |
Desktop Publishing for the Publishing Professional
3 credits |
| This course concentrates on book and magazine page makeup and typesetting using Quark Xpress. Basic typography and design principles will be covered as well as introductory computer-based illustration and image processing. Students will learn how to combine photographs, illustrations and type into professional quality files ready for output to printing plates. Knowledge of the Windows or Macintosh operating system is required. |
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| PUB 634 |
Children's Book Publishing
3 credits |
| An introduction to the rapidly growing world of children's publishing. This course would include understanding the consumer, editorial, art and design, production and marketing. |
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| PUB 635 |
Advanced Desktop Publishing and Image Manipulation and Management
3 credits
Prerequisite: PUB 633 |
| This course will introduce students to more advanced use of type as well as other graphic elements such as two- and three-dimensional illustrations. The important subject of color quality control will be examined in depth. Advanced technical issues such as graphics systems management, file archiving and conversion will be covered. Students will visit a publisher and prepress facility to see first-hand the entire prepress process. A solid knowledge of page makeup software such as Quark Xpress is required. |
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| PUB 636 |
Electronic Publishing for Publishers
3 credits
Prerequisite: PUB 620 |
| This is a hands-on course that involves students in the design, development and implementation elements of electronic publishing. Students will interact with the latest electronic publishing technologies and apply these technologies to various publishing projects. Emphasis will be on developing publishing projects for the new media, such as home page development on the World Wide Web, interactive CD-ROM and DVD-ROM publication creation, etc. |
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PUB 690A/
PUB 690B |
GRADUATE SEMINARS: PUBLISHING STRATEGIES I AND II
3 credits per semester |
A seminar designed to examine, in-depth, specific areas in the field of publishing-e.g., book, magazine, and specialized media publications. A master's thesis will be required.
PUB 690A - Spring
PUB 690B - Summer I |
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PUB 699A/
PUB 699B |
INTERNSHIP I AND II
2-semester Internship-(6 credits total) |
In lieu of the Graduate Seminar, selected students will be placed in responsible positions in the industry. Evaluations by the employer and advisor will be made four times per semester. Students assigned to an internship will be required to meet once a week in seminar and discuss subjects related to their work and the field. All students will be required to submit a report and analysis of their work at the end of the internship semester. This report should include examples of the students' activities on the job (writing, project development, PERT charts, and similar materials), organized into a coherent and readable format. Possible areas of study are as follows: professional editing, book production, magazine production, subsidiary rights, financial aspects of publishing, information systems and editing, distribution methods, e-books, and data management systems for editors. |
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PUB 690C/
PUB
690D |
RESEARCH SEMINAR III AND IV
3 credits |
PUB 690C and PUB 690D is for students who have completed 690A and 690B and must continue research and complete their thesis report. The research seminar must be taken until the thesis report has been completed. The student has five years from his/her initial enrollment in the program to complete the research. These courses will be passlfail and upon completion of the essay; the K grade given for 690A or 690B will be changed. |
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PUB 699C/
PUB 699D |
RESEARCH SEMINAR III |
PUB 699C and PUB 699D is for students who have completed 699A and 699B and must continue research and complete their internship report. The internship seminar must be taken until the internship report has been completed. The student has five years from his/her initial enrollment in the program to complete the research. These courses will be pass/fail and upon completion of the essay the K grade given for 699A or 699B will be changed. |
