Session Three- Effective Marketing Tips and Practices for Events at Pace University

Creating an Engaged Audience: Effective Marketing Tips and Practices for Events at Pace University  
Planning the content and logistics is often a manageable part of any event.  The real challenge can come with getting the word out to the community and generating an engaged audience.  Whether you have been hesitant to navigate the communications channels here at the University or are looking for new avenues to take please check out this presentation for a discussion about effective ways to market your event and generate interest from key groups on campus and in the community.   Strategic Event Workshop - Effective Marketing to Generate an Engaged Audience

Below are some links that will get you started in spreading the word about your event.  These are just a few of the resources featured in the presentation:

  • HOMER Screens - this link will provide you with the procedure for getting your event listed on the digital signage screens on the New York City campus.
  • University Relations - Marketing and Communications Department - Do you need print materials or suggestions about where to publicize your event?  The folks in University Relations can help!
  • Web Calendar - be sure to get your event listed on the events calendar with an informative description to spread the word.