Business Administration

Business Administration

 

Course 1 and 2: Contemporary Business Practices

This interdisciplinary course will introduce students to the functions of business and their interrelationships. Students will work in teams to run simulated companies. Development of business writing and speaking, presentation and data analysis skills will be emphasized. This course is required as part of the Pace University Lubin Business Core for all business majors. It will introduce you to what business courses in college are really like.

Course 3 and 4: Interactive and Direct Marketing

This course presents the use, application and theory of direct response marketing in the context of integrated marketing communications and new electronic media. Examines and evaluates direct marketing financial models for their strategic and tactical applications. It also presents interactive marketing techniques and technologies and emerging metrics of global e-business. Students will be required to develop strategic interactive marketing campaigns for business-to-business and/or business-to-consumer markets for traditional and electronic marketplaces.