Bustle: "How To Build Your Personal Brand To Boost Your Career, According To Experts"
How To Build Your Personal Brand To Boost Your Career, According To Experts (Bustle)
Most people don’t feel the need to do any marketing unless it’s their job to promote a brand. But the truth is, that’s everyone’s job — because we all have a personal brand to promote. Especially in the digital age, the way you present yourself and the messages you send alongside yourself can have a huge impact on your career.
This was a hard pill for me to swallow. I resisted building a personal brand for a long time because I hate inauthenticity. I just want to be myself, and I think it’s unfair that people — especially women — have to think about their image to get the credit they deserve for their work. But then I realized: If you’re not going to be self-promotional, someone else will. And even if they’re no better than you, they’ll get more opportunities because more people will know about them. And building a personal brand in accordance with your true identity can actually make you feel more like yourself.
“Having an online presence is becoming increasingly essential in a society that relies so heavily on the internet,” Jennifer Lee Magas, MA, JD, VP of Magas Media Consultants and Clinical Associate Professor of Public Relations at Pace University, tells Bustle. “In today's digital age, you are your brand. Therefore, it's important to maintain your internet brand management and do so in the most effective way for your career. A key element of your personal and professional brand is your digital footprint, which can help you obtain employment, allow you to contribute significantly to your employer's operation, and advance your career.”
Here are some ways to improve your personal brand and give yourself a competitive advantage.
Read the full article.
US Patent Awarded for Compounds that Kill H1N1 and MRSA
US Patent Awarded for Compounds that Kill H1N1 and MRSA
Researchers at Pace University, Queens College and Long Island University collaborate on groundbreaking portfolio of antimicrobial technologies
January 11, 2018, New York – With the flu season fully upon us, imagine making common items, such as cotton cloth, plastic bottles, and wound dressings, killers of the H1N1 flu virus or MRSA. This is now a reality with far-reaching implications. Researchers at Pace University, Queens College, and Long Island University have been awarded U.S. patent number 9,832,998 B2 for a portfolio of compounds that, when applied to polymer surfaces, renders them antiviral, antifungal and antibacterial/antimicrobial.
“We have developed a compound that when bonded to a variety of surfaces, kills the H1N1 virus, MRSA, and other pathogens, fungi, and bacteria that come into contact with those surfaces, helping to stop the spread of diseases and infections,” said Chemistry Professor JaimeLee Rizzo, PhD, Dyson College of Arts and Sciences, Pace University. She and her fellow researchers, Professor Robert Engel, PhD, Queens College, and Professor Karin Melkonian-Fincher, PhD, of Long Island University, have worked on developing this as part of a portfolio of compounds since 2010.
The patent covers a group of groundbreaking antimicrobial technologies. These compounds have many practical applications across a variety of industries and sectors, such as healthcare, food, agriculture, construction, and the military. The range of surfaces that the compound can be bonded to includes many polymer materials, and could be used on wound dressings, face masks, gowns, linens and countertops found in hospitals, nursing homes, clinics and physician’s offices; household items, such as sponges, cutting boards, and counters; water and air filtration systems; military uniforms; and plastic bottles used not only in the beverage industry, but the health and beauty sectors as well.
For the greater good. “With this patent, we will continue to develop compounds that will kill new flu virus strains as they emerge, which will offer enormous benefits to the health and well-being of society,” added Rizzo.
The triumvirate of researchers is working on bringing the compounds to the market in 2018.
About Dyson College of Arts and Sciences: Pace University’s liberal arts college, Dyson College offers more than 50 undergraduate and 14 graduate programs, spanning the arts and humanities, natural sciences, social sciences, and pre-professional programs (including pre-medicine, pre-veterinary, and pre-law), as well as numerous courses that fulfill core curriculum requirements. The College offers access to numerous opportunities for internships, cooperative education and other hands-on learning experiences that complement in-class learning in preparing graduates for career and graduate/professional education choices.
About Pace University: Since 1906, Pace has educated thinking professionals by providing high-quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in Lower Manhattan and Westchester County, NY, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, College of Health Professions, School of Education, Elisabeth Haub School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu.
Lincoln Journal Star: "Sound of Music' actress a big fan of Julie Andrews"
'Sound of Music' actress a big fan of Julie Andrews (Lincoln Journal Star)
...Set in Salzburg in 1938, “The Sound of Music” is Rodgers and Hammerstein’s musical about a young Austrian woman studying to become a nun who is sent to the villa of a retired naval officer and widower to be governess to his seven children. The Rodgers and Hammerstein score includes some of the most well-known songs in musical theater history, including “My Favorite Things,” “Do-Re-Mi,” “Climb Ev’ry Mountain” and “Edelweiss.”
And Wiley’s favorite?
“Every week it changes,” she admitted. “I like ‘Do-Re-Mi’ because it’s the first time Maria and the children come together and form a connection. But right now it’s my duet with the Captain, ‘Something Good.’ It always gets a reaction from the audience. Maria and the Captain finally get together and admit they love each other.”
“The Sound of Music” is Wiley’s second national tour. Four years ago, after completing her sophomore year at Pace University in New York City, she was offered her first tour, understudying Belle in Disney’s “The Beauty and the Beast.” She eventually played Belle in an Arizona Broadway Theatre production. She also performed Ariel in “The Little Mermaid” at Arizona Broadway Theatre.
“I've gotten to do a few of my Disney princess dream roles,” Wiley said. “The running joke is ‘Who am I going to do next?’”
When she’s not onstage, she makes her home in New York City, where she’s been collaborating with friend and music director Matthew Glover on a solo show, “I’ll Be Seeing You: A Story of Hope, Love and Change.” A cabaret venue picked up the show, but Wiley and Glover had to push back its premiere when Wiley booked “The Sound of Music” national tour, which concludes in June.
“We thought it would be neat to come up with a show we could pitch to cabaret venues and cruise ships,” Wiley said. “Once a week we would meet and I would sing some of my favorite songs, which led to medleys, different arrangements and harmonies.”
For now, Wiley's enjoying touring the country and playing Maria, taking her photo of Julie Andrews with her to every stop.
Read the full article.
Westchester Magazine: "Therapy Dogs Are Helping Incarcerated Mothers in Westchester"
Therapy Dogs Are Helping Incarcerated Mothers in Westchester (Westchester Magazine)
Following the remarkable success of animal-assisted therapy (AAT), therapy dogs are now helping incarcerated mothers in Westchester hone their parenting skills while learning to deal with feelings such as fear, guilt, depression, and trauma.
Parenting, Prison & Pups (PPP) is a two-year research partnership — the first of its kind anywhere — between Pace University’s Dyson College, Department of Criminal Justice; The Good Dog Foundation, a nonprofit that trains and certifies therapy-dog teams and provides AAT; the Metropolitan Correctional Center, under the Federal Bureau of Prisons; and the Westchester County Department of Correction (WCDOC). While animal-based programs have been used by correctional institutions before, PPP is the first to employ a structured curriculum.
“The [PPP] program is a way for us to reach women and help them become better parents for their children,” says PPP director Kimberly Collica-Cox, PhD. “What we are really looking to do is to stop the cycle of intergenerational incarceration, and we believe that this program can help achieve that.”
Animal-assisted WCDOC classes are scheduled to begin in September 2018.
Read the article.
U.S. News & World Report: "6 Things to Know About a Strategy MBA"
6 Things to Know About a Strategy MBA (U.S. News & World Report)
3. Attending a school with accomplished classmates is valuable. Experts say it's especially helpful if your classmates have leadership experience in diverse industries.
"While the school’s reputation, ranking and accreditation are obviously extremely important, applicants frequently do not consider just about how vital their peers will be in preparing them for a career in corporate strategy," Bruce Bachenheimer, a clinical professor of management at Pace University's Lubin School of Business, where he teaches both undergraduate and MBA strategy courses, said via email.
Bachenheimer says discussing business strategy case studies with classmates who have a significant amount of work experience can yield insights beyond those given by a strategy professor in a lecture, so strategy MBA applicants should target schools with a seasoned student body, where the average student has several years of work experience.
Read the full article.
OnStage: The Best Undergraduate Theatre Programs in Every State for 2018
The Best Undergraduate Theatre Programs in Every State for 2018 (OnStage)
Pace School of Performing Arts was recognized in OnStageblog.com’s annual 50 state review as the top undergraduate theater program in New York state for 2018.
"In September 2014, Pace School of Performing Arts introduced three new progressive performing arts majors geared specifically to today’s job market. The degrees include a new Bachelor of Fine Arts (BFA) in Acting for Film, Television, Voice-overs and Commercials; a Bachelor of Fine Arts in Production and Design for Stage and Film; and a Bachelor of Arts (BA) in Stage Management. The BFA in Acting for Film, Television, Voice-overs, and Commercials major is the first undergraduate program in the U.S. focused entirely on training the actor for work in front of the camera and microphone. Additionally, the Bachelor of Fine Arts in Commercial Dance is the only one of its kind in New York City offering comprehensive dance training that bridges the gap between classical dance technique and the professional world of commercial dance."
Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC (Forbes)
Forbes: Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC
Pace alumnus Mohamed Merzouk and Sidi Ahmed Merzouk are the co-founding brothers of Gebni, a food delivery app in New York City.
Gebni is a new restaurant food delivery app that applies dynamic pricing to determine discounts. Two entrepreneurial brothers based in New York City, Mohamed and Sidi Ahmed Merzouk, originally from Algeria, co-founded Gebni, which officially launched in February 2017.
For many harried city dwellers across the U.S., restaurant delivery is a necessary service. The Merzouk brothers discovered the convenience of restaurant delivery while living in Manhattan’s East Village.
“We started heavily relying on food delivery as a way to feed ourselves,” explains the eldest Merzouk brother, Mohamed at 28-years-old. At the time, he was a full time student earning his Master’s in Finance at Pace University while working, with vague notions of a Wall Street investment bank future, not a scrappy startup.
They loved Seamless and used it to order from local halal eateries and their favorite diner. “I always ordered Lox Benedict,” swoons 26-year-old Sidi Ahmed Merzouk, “even at night!” Pointing to his brother, S. A. Merzouk says, “He would tell me, ‘It’s a breakfast meal,’ I’m like, ‘I don’t care, I like it!’”
“We quickly noticed it was very expensive,” notes M. Merzouk, despite the proliferation of competing delivery services, from Grubhub to Uber Eats, evident by the armies of delivery people on bikes zipping through the streets at all hours, hauling big, boxy bags full of restaurant meals.
As the financial reality of food delivery hit, but the Merzouk brothers were too busy to cook, they began researching affordable food platforms. All they found were occasional promo codes or coupons hidden in their junk mail folder, often expired.
They wondered why there wasn’t some type of “happy hour” for restaurant food delivery, discounted prices during slow hours? The Merzouk brothers began surveying friends and random people at bars: If an app offered discounted restaurant meals delivered, would you use it? The answer was always, yes.
The Merzouk brothers have exhibited entrepreneurial flair ever since their mother gave them a foosball table as kids. They dragged it to the street in their Algiers neighborhood. “We let the kids play with it and for every game, they would pay us a dollar. That’s how we became business people!” laughs S.A. Merzouk. “We made enough money to buy ourselves bicycles that summer,” M. Merzouk chimes in.
In late 2015, they began to work on Gebni, which is pronounced with a soft g, and translates to “bring me” in spoken Algerian Arabic. It now has more than 700 participating restaurants in Manhattan, Brooklyn and Queens; establishments near Fordham University in the Bronx will be added in the near future.
The 5-person Gebni team works remotely or in the renovated basement communal room of the Merzouk brothers’ apartment building in Bedford-Stuyvesant, Brooklyn, amid a red pool table and minimalist sofas. They recently received a second round of funding, they’re not making the amount public; the first round was $150,000. They add that the Gebni app has been downloaded several thousand times.
Gebni’s dynamic pricing is based on an algorithm that discounts each dish according to demand. Discounts fluctuate in real time and can range from a minimal 2% to a substantial 35%, even on a $10 item. If a restaurant has a delivery fee it’s clearly stated; tips are not included in the price.
For example, Numero 28 Pizzaria in the East Village recently offered $5 to $6 off various pizzas; a mozzarella and soppressata filled calzone with salad for $11.14, a $6.30 discount. Chickpea's chicken kebab with chipolte hummus had a $2.91 discount, the final cost, $5.54. The Lamb Pasanda dish at Mughlai Indian Cuisine had a $4.85 discount and Petite Abeille’s Frittata Ardennaise had a $5.18 discount.
Read the full article here.
Independent: "Similarities in Texting Habits Could Be the Key to Relationship Satisfaction, Suggest Study"
Similarities in Texting Habits Could Be the Key to Relationship Satisfaction, Suggest Study (Independent)
Texting is ubiquitous in modern day dating culture.
While relationships were once born out of thoughtful love letters and red, red roses, today romance blossoms via witty observations and phallic emojis.
However, the art of written communication is not to be dismissed, as a new study suggests that couples with similar texting habits might be more satisfied in their relationship as a result.
Psychologists at Pace University, New York, surveyed 205 Americans between the ages of 18 and 29, all of whom were in relationships.
Each participant was asked about different aspects of their texting behaviour, from frequency of initiation to the nature of their conversations i.e. whether they text just to say hello, to show affection or to raise an issue.
Respondents also took standard surveys which measured their attachment styles and levels of contentment in their relationships.
The researchers concluded that perceived similarities in texting habits correlated strongly with overall relationship satisfaction.
“Findings highlight the importance of perceived similarity between romantic partners regarding texting behaviours for their level of satisfaction, even when taking into account the robust predictors of attachment anxiety and avoidance,” the study, which was published in the journal Computers in Human Behaviour, states.
However, due to the majority of participants being female (74 per cent), the researchers added that their findings may not apply to men and could instead suggest that women place particular importance on texting compatibility.
They also suggested that the results could benefit couples in counselling.
“Clinicians might be able to work with individuals in relationships or romantic couples about their expectations for and actual text messaging behaviours in order to promote relationship satisfaction and functioning,” the study states.
However, the psychologists added that further research is necessary in order to fully examine the role of texting compatibility in both romantic and non-romantic relationships.
Read the article.
Read Daily Mail: "Happiness is... texting as much as your partner: Couples whose message habits are similar are more content with their relationships"
Read The Times: "Lovers’ texting presses all the right buttons for a happy relationship"
The New York Times: "Instagram Is Now a Dating Platform, Too. Here’s How to Navigate It."
Instagram Is Now a Dating Platform, Too. Here’s How to Navigate It (The New York Times)
How to survive the wasteland that is post-breakup Instagram
Unfortunately, Instagram is not all romance and daisies. In some cases, rather than serving as a conduit for an attraction, Instagram is a reminder of what is gone.
When Mr. Forgione began dating his current flame, his ex-boyfriend started paying a lot of attention to his Stories and his feed. “The level of him creeping on me was out of control, to the point that he texted asking me, ‘Who is your new boyfriend?’” he said. “The guy I’m seeing has posted things about me and just from him doing that and tagging me, I’ve seen on my Stories guys who follow him looking at my stuff,” he said. “People are creeping on him and then creeping on me.”
Not that Mr. Forgione is above checking up on his exes. “After an ex and I broke up, of course I was crazy stalking him,” he said. But, he added, “I didn’t want him to see that I was looking at his videos.” So he used a co-worker’s fake Instagram account to see what his ex was up to.
And he is not alone. “I add a guy on my fake account even before we break up,” Mr. Yau said. “As soon as I know things are going south, I’ll add him. I have a fake account that all my exes are on. And I have two exes watching my Stories on their fake accounts.” Why look? “I delete them [from my main account] to make a statement: ‘I don’t want to keep up with your life anymore,’” Mr. Yau said. “But I believe that knowledge is power,” Mr. Yau said. “Even if it makes me feel crappy, I still want to know.”
“The only person you want to be in that much pain with when you’re breaking up is the person you’re breaking up with, so maybe there’s some impetus to look at their page to gauge how they’re doing and look for some sign that they’re also feeling bad,” said Leora Trub, an assistant professor of psychology at Pace University and a clinical psychologist.
Michel Kobbi, 27, a marketing manager from Montreal, offered a more positive take. “Seeing the new life in pictures helps bring a certain closure,” Mr. Kobbi said. “Then I know I’m totally fine with the relationship ending and I think it ends with another layer of healthiness to it. It’s really turning the page for both people.”
Other social media platforms have had similar effects, but Instagram is massive (just Stories has nearly twice as many users as Snapchat does), and other pervasive platforms, such as Facebook, are not as dominated by daily, visual updates. Nor, frankly, are they considered as cool as Instagram. “I obviously have Facebook, but I rarely, rarely use it,” Mr. Forgione said. “Your grandmother’s on it.”
As with real-life breakups, each person will have a unique experience. “How we interpret it is totally idiosyncratic,” Mr. Keller said. “It could be, ‘They’re having such a great time’ or ‘They must be really compensating for how sad they are.’”
“People are giving themselves just enough information to come to conclusions about how that person doing that have more to do with how they’re perceiving how that person is doing rather than how they’re actually doing,” Ms. Trub said.
And therein lies the final lesson: Instagram is a window, but also a facade. “The truth is you can’t look at someone’s Instagram account and know how they’re feeling,” Ms. Trub said.
Read the full article.
News12: "New Rochelle lets homeowners prepay taxes before tax overhaul"
New Rochelle lets homeowners prepay taxes before tax overhaul (News12)
In the new legislation, tax experts say many blue state homeowners, including New Yorkers, could see a tax hike because their state, local and property tax deductions are being capped. Starting next year, deductions for state and taxes will be limited to $10,000.
New Rochelle residents were lined up Tuesday at the city's tax office to prepay both school taxes and annual city taxes before the new federal tax bill becomes law next year.
Pace University tax professor Phil Cohen says paying 2018 taxes now may not be a bad idea.
“It’s worth investigating because you're going to lose that deduction if you attempt to take it in 2018, because it’s capped at $10,000. In 2017, you have a potential window of opportunity,” he says.
New Rochelle officials insist they are not guaranteeing a windfall to homeowners who pay their taxes early. They simply want to offer it as an option.
Officials say residents should consult an accountant before they pay their bill to make sure it makes sense for them.