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E-Commerce Times: "Samsung Offers Free Milk to All"

03/13/2015

E-Commerce Times: "Samsung Offers Free Milk to All"

. . . "Samsung cannot afford to cede content and hardware integration to Apple, and so it has to offer Milk and new content services like it," said Larry Chiagouris, professor of marketing at Pace University.

Should they become ubiquitous, Samsung "will likely find additional ways to monetize the user base and, at a minimum, cross-promote its products and services," Chiagouris told the E-Commerce Times.

There is a risk of failure, but "that's small in comparison to allowing Apple to own the content/hardware integration story," he said.

Read more: http://www.ecommercetimes.com/story/Samsung-Offers-Free-Milk-to-All-81808.html

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San Jose Mercury News: "Toddler tech: Is all that YouTube good for them?"

03/12/2015

San Jose Mercury News: "Silicon Valley aims for toddler tech"

. . . Parental acceptance invites more children to freely swipe tablet and phone screens in search of shows and games, making the mobile Internet as indispensable for families as television sets once were, said Paul Kurnit, professor of marketing at Pace University and CEO of consulting firm KidShop.

"Kids are a huge market," Kurnit said. "They are the digital natives -- they take to digital devices like fish to water."

They are also one of the last groups not yet captured by the tech industry's ongoing quest to build a bigger global audience, he said.

Read more: http://www.mercurynews.com/business/ci_27693183/silicon-valley-aims-toddler-tech-but-is-all

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The Hill: "2016 candidates will grapple with cybersecurity issues"

03/09/2015

The Hill: "2016 candidates will grapple with cybersecurity issues"

The 2016 election could prove a turning point for presidential candidates on the issue of email security.

In recent weeks, the early frontrunners from each party — former secretary of State Hillary Clinton (D) and former Florida Gov. Jeb Bush (R) — have displayed a lack of awareness of standard email security and privacy procedures.

Although the incidents that enmeshed Clinton and Bush differ in many ways, experts say they both reveal a low prioritization of email security and privacy among officials, even those on the cusp of the White House.

"People just don’t even think about it,” said Darren Hayes, a digital forensics and computer security expert at Pace University. “It’s hard to think of a case where somebody got it right.”

Read more: http://thehill.com/policy/cybersecurity/234944-2016-candidates-will-grapple-with-cybersecurity-issues

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Washington Post: "How the Apple Watch will transform the most successful store strategy in a generation"

03/09/2015

Washington Post: "How the Apple Watch will transform the most successful store strategy in a generation"

. . . To find an audience for such a product, Apple will have to do far more than demonstrate that the watch will fit into people’s lives. The company will have to prove that wearable tech can be a status symbol, even for the super-affluent — something no tech company or watchmaker has accomplished before.

“It will sort of depend on whether luxury customers see the watch as being artistic enough or having the craftsmanship,” said Charles Lawry, an assistant professor at Pace University who studies luxury marketing. “I think luxury customers may perceive it as being too geeky.”

Read more: http://www.washingtonpost.com/business/economy/the-apple-watch-will-revamp-the-most-successful-store-strategy-in-decades/2015/03/06/246edcc8-c1f2-11e4-9271-610273846239_story.html

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Variety: "CNN Tests New Ways To Mix Ads With News"

03/09/2015

Variety: "CNN Tests New Ways To Mix Ads With News"

Do ads belong in the ubiquitous news ticker that scrolls along during so many TV-news broadcasts? CNN is willing to find out.

The Time Warner-owned cable-news outlet is open to the idea of running an advertiser’s logo in its bottom-of-the-screen zipper, so long as the appearance is tailored appropriately, said Katrina Cukaj, executive vice president of CNN ad sales. “If it’s financial information, if it’s actual data from the markets, I could potentially put a financial advertiser on there,” she said in a recent interview.

In years past, CNN shunned such stuff, in the belief that mixing editorial and advertising too closely could foster a perception that CNN’s journalism was swayed by a sponsor.  Throughout 2014, however, CNN seems to have, well, gotten over itself: The network has looked for more ways to weave ad messages into programming not so tied to breaking news, such as its “New Day” morning show – where a logo for General Mills’ Fiber One cereal shows up during weather reports – or its original documentary series slated for primetime.

“You could use the same model as sports, in which the scoreboard is not just a scoreboard, and when you look at it on television, it is sponsored by different brands at one time or another,” said Larry Chiagouris, a professor of marketing at Pace University’s Lubin School of Business in New York. “You could look at this and say that’s what news television is going to become. I don’t think we are looking at five years from now. I think that this is all happening very quickly.”

Read more: http://variety.com/2015/tv/news/cnn-tests-new-ways-to-mix-ads-with-news-1201447078/

 

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Westchester County Business Journal: "Santander changes policy on screening accounts"

03/09/2015

Westchester County Business Journal: "Santander changes policy on screening accounts"

. . . “Banks are being told to practice ‘KYC’ — know your customer — but they’re also being told to relax,” said Robert J. Chersi, the executive director of the Center for Global Governance, Reporting and Regulation at Pace University’s Lubin School of Business in New York City. “There’s lots of criticism of ChexSystems, but it’s a tool that allows banks to know their clients.”

Chersi told the Business Journal that banks have an understandable need to weed out clients who might be engaged in activities such as fraud or money laundering to prevent regulatory sanctions and fines.

“It’s an interesting predicament,” Chersi said. “Consumer protection is a big topic, and this is all in the spirit of consumer protection and protecting people from being taken advantage of” by alternative financial services.

Read more: http://westfaironline.com/69639/santander-changes-policy-on-screening-accounts/

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