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Advertising Age: "Will Brand Dollars Ever Come to App-Install Ads?"

07/07/2014

Advertising Age: "Will Brand Dollars Ever Come to App-Install Ads?"

. . . Most industry insiders agree the phenomenal growth of the app-install business will soon peter out. In their latest moves on mobile, Facebook and Twitter are grabbing land and technology in the hopes it paves the way for major brand advertisers to jump aboard the format eventually.

"I believe that we're going to see it; there's so much riding on its success," said Larry Chiagouris, marketing professor at Pace University's Lubin School of Business. "Otherwise, Twitter is going to go away."

"Even Facebook has got to be nervous about how things are unfolding," he added.

Read more: http://adage.com/article/digital/brand-dollars-booming-app-install-busin...

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GeriJoy and Pace University Win Pilot Health Tech NYC Award to Introduce Avatar-Based Caregivers to Mount Sinai Hospital System

07/07/2014

GeriJoy and Pace University Win Pilot Health Tech NYC Award to Introduce Avatar-Based Caregivers to Mount Sinai Hospital System

Avatar pets to provide companionship and record vital healthcare data for patients with dementia

NEW YORK – GeriJoy, a leading provider of avatar-based elder care services, and Pace University have been awarded a $100,000 grant from Pilot Health Tech NYC to introduce virtual senior care companions to Mount Sinai Queens Hospital. The interdisciplinary gerontechnology experts at Pace University will facilitate a clinical study involving up to 500 inpatients. Expected benefits of GeriJoy’s 24x7 companionship, oversight, and health coaching include reduction in duration of hospital stays for older adults with dementia or delirium, as well as reductions in readmission rates within a 30 day period for such patients.

After a highly competitive screening process, Pilot Health Tech NYC, a partnership between New York City Economic Development Corporation (NYCEDC) and Health 2.0, announced $1 million in grants to fund the adoption of innovative healthcare technologies in New York. GeriJoy and Pace University are among 11 award-winning innovator/provider pairs. GeriJoy and Pace will conduct a pilot, budgeted at close to $250,000, to introduce avatar-based care services to Mount Sinai Queens Hospital.

"We are honored to have been chosen by NYCEDC, Health 2.0, and their panel of experts for this award, and we are thankful for our continued partnership with the outstanding team at Pace University," said GeriJoy CEO Victor Wang. “The city of New York is a hotbed for healthcare information technology and entrepreneurial activity, and with the phenomenal support that we are receiving through Pilot Health Tech NYC, I know that GeriJoy will make a great impact on the healthcare and startup ecosystem in NYC."

GeriJoy provides virtual care services through the GeriJoy Companion, which appears as a lovable dog or cat in a specially configured tablet device, available to an elderly person round the clock. Through the live support of GeriJoy's remote care staff, who see and hear through the camera and microphone on the tablet, the pet talks with the older adult intelligently and compassionately about topics including family photos, news, and daily routines, providing companionship, stimulation, and family connection with no technical abilities required of the older adult.

The GeriJoy Companion reports back to caregivers to provide increased clinical insight and awareness of the patient’s condition. One of the aims of the Pilot Health Tech NYC project is to harness GeriJoy’s cost-effective, round-the-clock companionship and oversight to help mitigate danger due to delirium, the most common complication of hospitalization of older adults. Studies show that total direct healthcare costs attributable to delirium may range from $38 to $152 billion per year in the US.

“This simple to use avatar-based technology is a one-of-a-kind 24/7 companion to older adults, especially successful for dementia and delirium patients as we found in our beta pilot studies,” said Professor Jean Coppola, PhD, of Pace’s Seidenberg School of Computer Science and Information Systems. “Families showed extreme gratitude for the virtual companionship for their loved one with the tablet-based cat or dog. Live, behind-the-scenes, well-trained staff members offer families peace of mind.”

"GeriJoy has proven itself to have a major impact on quality of life for older adults," said nursing professor Sharon Wexler, PhD, RN, of the College of Health Professions at Pace. "We are very excited to bring this cutting edge technology to older adults hospitalized at Mount Sinai Queens."

During the pilot at Mount Sinai Queens, inpatients who enjoy their GeriJoy Companion during their hospital stay will have the option to take their GeriJoy Companion home, where, in addition to providing general companionship and oversight, it will serve as a health coach to prevent readmission to the hospital. Under GeriJoy’s new CORE (Clinical Observation, Reporting, and Evaluation) Program, GeriJoy Companions can be assigned to ask patients specialized questions about their daily behavior, tailored to their clinical risk factors. The CORE Program focuses on three primary risk factors for preventable hospital readmissions, which hospitals are penalized for under the Affordable Care Act: heart failure, acute myocardial infarction (heart attack), and pneumonia.

For example, propping up the legs of a congestive heart failure patient when sitting is an effective way to reduce risk for further complications, and one of the questions asked by the GeriJoy CORE Program of heart failure patients is, “Have you been propping up your legs when you sit down?” The data resulting from these friendly coaching conversations are analyzed by GeriJoy and reported to clinicians such as registered nurses or care managers, who use the insight from real-time alerts as well as weekly summaries and trends to better evaluate and mitigate risk factors for hospital readmission. PricewaterhouseCoopers reports that preventable hospital readmissions cost the U.S. health care system an estimated $25 billion annually.

 

Pace and GeriJoy were originally introduced through Pilot Health Tech NYC’s matchmaking events in 2013. Pace had already completed a pilot study investigating the therapeutic and quality of life benefits of the GeriJoy Companion for the elderly, using resources from a Verizon Foundation grant it received to support innovative technologies. The study, entitled "I Am Dougie, Your Virtual Service Dog: An Intervention to Address Loneliness in Older Adults," was conducted with home-bound seniors at Henry Street Settlement in Lower Manhattan. Findings included “improvement in speech, attitude, outlook, and behavior” of the older adults, who were originally “apprehensive,” “uncooperative,” and “belligerent.” Results were presented at the Aging in America 2014 conference and published in IEEE LISAT (Long Island Systems, Applications, and Technologies) 2014.

“Victor Wang, whose genius created the GeriJoy, has been listening to our feedback and continuously improving upon his amazingly creative and insightful technology which uses a tablet computer to connect isolated older adults with live human responders 24/7,” said nursing professor Lin Drury, PhD, RN, of Pace University’s College of Health Professions. “In our upcoming Pilot Health 2014 project the virtual service dog not only serves as a companion, but as a good natured health coach.”

About GeriJoy:

GeriJoy Inc. was founded by MIT researchers Victor Wang and Shuo Deng to improve quality of life for seniors and caregivers through friendly technology. The GeriJoy Companion, their flagship service, is a virtual, talking pet that is backed by GeriJoy’s worldwide team of 24/7 care staff. These dementia-trained remote caregivers guide the pet’s speech to provide elders with the experience of having an always-available conversational companion and friend. In addition to improving mental health for elders, the GeriJoy Companion provides peace of mind and valuable care management insight for family members and caregivers, through the web-based GeriJoy Family Portal. GeriJoy has been recognized by organizations like AARP, TEDMED, and the US Senate as a leading innovator in senior care. For more information, please visit http://GeriJoy.com.

About Pace University:

A private university, Pace has campuses in Lower Manhattan and Westchester County, N.Y., enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, College of Health Professions, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. The gerontechnology research team at Pace University is led by a multidisciplinary group of professors including Sharon Wexler, PhD, RN, and Lin Drury, PhD, RN, with the College of Health Professions; and Jean Coppola, PhD, with the Seidenberg School of Computer Science and Information Systems. Together, they combine computer science and information technology with public health and geriatric nursing expertise along with students who learn through working with providers in New York City such as Mount Sinai Queens Hospital, where Wexler is also on staff. For more information, visit www.pace.edu.  

About Pilot Health Tech NYC:

A program designed to dramatically increase innovation and collaboration within New York City’s health technology sector, Pilot Health Tech NYC is a partnership between New York City Economic Development Corporation (NYCEDC) and Health 2.0 that pilots and advances new health technologies by partnering early-stage companies with key New York City healthcare service organizations and stakeholders.  The Pilot program provides a total of $1 million annually to fund at least 10 innovative pilot projects in New York City. Now in its second year, the inaugural class of 10 Pilot companies has already raised over $150 million in private investment since winning. For more information, please visit http://PilotHealthTechNYC.com

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E-Commerce Times: "Emotional Backlash Unlikely to Unsettle Facebook"

07/02/2014

E-Commerce Times: "Emotional Backlash Unlikely to Unsettle Facebook"

 . . . "The News Feed is an important product offering they provide people. What responsible marketer doesn't do experiments to find out what people like about their products? Most do," said Larry Chiagouris, a marketing professor at Pace University.

Read more: http://www.ecommercetimes.com/story/Emotional-Backlash-Unlikely-to-Unsettle-Facebook-80681.html#sthash.pMb8J5ca.dpuf

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Business Insider: "GM Recalls 28 Million Cars"

07/02/2014

Business Insider: "GM Recalls 28 Million Cars"

. . . As investigators and CEO Mary Barra delve deeper into GM's history, more and more of the company's past sins have come to light. These revelations of past missteps, along with repeated recall announcements, could severely erode both consumer and investor confidence in the company, said Professor John Alan James, Chairman Emeritus of the Center for Global Governance, Reporting, and Regulation at Pace University's Lubin School of Business.

"This isn't the last of it. Odds are there will be more recalls," James told Business Insider. "GM's management have repeatedly shown themselves to the world to be screwups. They knew about the risk for years and yet model after model, year after year, they put out the same cars with the same defective part."

Read more: http://www.businessinsider.com/gm-recall-investor-response-2014-7#ixzz36LGQ8GfW

 

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AllAfrica: Remembering Maya Angelou - 1928-2014

06/16/2014

AllAfrica: Remembering Maya Angelou - 1928-2014

"The outpouring of love across the country and on both sides of the ocean for poet Maya Angelou is a global expression of deep appreciation for an activist, author and world traveler, who in her lifetime, made this world a better world," writes Ellease Ebele Oseye, Professor of African Literature at Pace University. "In more than a thousand pages the writer records her amazing life in ways that bring the reader to higher ground while keeping us well grounded."

Read more: http://allafrica.com/stories/201406162089.html

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Crain's New York Business: "Owners get squeezed"

06/10/2014

Crain's New York Business: "Owners get squeezed"

. . . as in the nation as a whole, median household income in the New York area has declined recently. As a result, these consumers are watching their pennies—and the companies serving them are feeling it. "The middle-class income squeeze is definitely hurting small businesses," said Bruce Bachenheimer, clinical professor of management and director of the Entrepreneurship Lab at Pace University.

The situation is particularly acute in New York. "Because of the high cost of living in general in New York, you see these pressures on the middle class even more," said Mr. Bachenheimer.

Read more: http://www.crainsnewyork.com/article/20140610/SMALLBIZ/306089995/owners-get-squeezed

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CNBC: "Algorithm elected to board of directors"

06/09/2014

CNBC: "Algorithm elected to board of directors"

A Hong Kong based venture capitalist firm just named an algorithm program called "Vital" to its board of directors. Jack James, Pace University professor, shares his opinions on whether computers are taking over.

See the video:

http://video.cnbc.com/gallery/?video=3000282285

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New York Daily News: "Lab has the byte stuff"

06/02/2014

Pace University opens student-run tech consultancy

Technology is one of the few job sectors in New York City where there are more job openings than there are experienced people to fill them. This bodes well for college students studying computer science, as their odds of finding employment after graduation are favorable. Although, good grades will only get you so far.

To ensure its students have the know-how necessary to be hired when they head out on the job or internship hunt, Pace University’s Seidenberg School of Computer Science and Information Systems has opened its own in-house tech consultancy run by students who face the same rigors as their professional counterparts.

Dubbed the Seidenberg Creative Labs, the student-run practice is already racking up some serious clients, with everyone from Fortune 100 companies to startups paying student developers to design Web- and mobile-based platforms and products.

“The tech interview process is challenging,” says Jonathan Hill, associate dean at Seidenberg. “You don’t just come in and have a conversation with your hiring manager. They test you. They want to make sure that what’s on your resume is actually something that you can actually do. The only way that you can learn to be effective under that kind of scrutiny and that kind of pressure is to have done it before.”

Every semester, about 20 to 25 undergraduate and graduate students come to work at the labs. While there, they work on a variety of projects that could encompass everything from software development to designing apps, seeing each project through from concept to completion.

Read more: http://www.nydailynews.com/life-style/big-town/lab-byte-stuff-article-1.1800389#ixzz33UApQm00

 

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Entrepreneur: "Could Entrepreneurship Be the Great Equalizer?"

06/02/2014

David Sederholt ’73 writes about students of the Pace Entrepreneurship Lab working to combat income inequality

On a recent visit to the Entrepreneurship Lab at Pace University in New York City, my friend Jim Duffy and I watched a presentation by a student describing the business he was seeking to launch. The budding entrepreneur figured out how to produce small quantities of high-quality printed promotional products for small businesses and organizations and make money to boot. From both a business and tech proposition, this was a smart kid.

The real brilliance emerged when he started his pitch by introducing himself and the Pace Entrepreneurship Lab. “This is not a place where they teach you the skills to get a job," he said. "We are learning how to create jobs.” I turned to my buddy Jim and said, “I love this kid.”

Both Jim and I are serial entrepreneurs and alumni of Pace, so we felt a real sense of pride in watching this young small-business owner deliver a well-conceived pitch in order to raise some seed capital. In hearing his remarks, I realized that these students were working to combat one of the most pressing social and economic issues of their generation: income inequality.

Read more: http://www.entrepreneur.com/article/234320

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Agenda: "Could KBR’s Board Do More in Catching Accounting Errors?"

06/02/2014

Leslie Seidman of the Lubin School comments on the culture and processes needed to identify accounting errors in a timely manner

In an interview with Agenda, a Financial Times service, Leslie Seidman of the Lubin School of Business discusses the culture and processes needed to identify accounting errors in a timely manner.

“People make mistakes,” says Seidman, a former Financial Accounting Standards Board chairman. “They can be technical mistakes or ethical lapses.”

Seidman, who is now executive director at the Center for Excellence in Financial Reporting at Pace University business school, says audit committees need to create a process beforehand so that directors, managers, internal and outside auditors periodically discuss the likely accounting treatments that involve the most judgment calls over the year at a company. The issues aren’t the same in every industry, she says. In some, it’s the timing of long-term revenues, or costs and losses, or on- or off-balance-sheet issues that affect capital levels. “I don’t think you limit this to once a year or quarter. Be aware of what’s happening throughout the year,” says Seidman.

Read more: http://agendaweek.com/c/894894/85594/could_board_more_catching_accounting_errors?referrer_module=emailForwarded&module_order=0

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