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The Wrap: "‘Deadpool’ Ad Stunt to Blanket Shows on 5 Viacom Networks – Even ‘The Golden Girls’ (Exclusive)"

02/08/2016

The Wrap: "‘Deadpool’ Ad Stunt to Blanket Shows on 5 Viacom Networks – Even ‘The Golden Girls’ (Exclusive)"

. . . Larry Chiagouris, a marketing professor at Lubin School of Business at Pace University, said show takeovers are uncommon, and ones that span several programs, networks and days are rarer still. But such campaigns make sense for advertisers in today’s environment, he said.

“The truth is the average consumer’s attention span has declined because there are so many distractions. One way to deal with it is repetition,” he said. Weaker ratings have brought down the cost of buying media time, making such a widespread campaign more cost-effective. And network fragmentation, he said, tends to make a channel’s audience homogeneous, so you can cater to specific audiences.

Read more: https://www.thewrap.com/deadpool-ad-stunt-to-blanket-5-viacom-networks-even-the-golden-girls-exclusive/

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Westchester County Business Journal: "Column: Smart growth and the new downtown dream"

02/05/2016

Westchester County Business Journal: "Column: Smart growth and the new downtown dream"

Smart growth is criticized by some as being too vague but the reverse is true, writes John R. Nolon, distinguished professor of law at Pace Law School and founder of and faculty liaison to the law school’s Land Use Law Center. It is very precise. Consistent with market trends, private investors and governments simply decide to grow and invest in designated growth areas and where to conserve, preserving the natural environment that is essential for ecological services, public health, and livability. There is nothing vague about it. This is a market-driven trend caused by changing demographics and aided by private-public partnerships that involve all sectors of the private market and a surprisingly well-coordinated effort on the part of the federal, state, and local governments.

Read more: http://westfaironline.com/77363/smart-growth-and-the-new-downtown-dream/

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Westchester Magazine: "Ultimate Guide to Westchester"

02/04/2016

Westchester Magazine: "Ultimate Guide to Westchester"

Highlighting The Best Of Westchester's Universities

With innovative degree programs, prestigious alumni, and some of the most affordable tuitions in the country, each of these institutions offers opportunities across a number of fields.

Pace University’s Westchester campus covers 200 acres in Pleasantville and offers 80 majors to undergraduate and graduate students. After celebrating its 50th anniversary, the campus received a $100 million facelift, which added two new residential buildings, an expanded student center, a reconstructed athletic center, and new athletic fields. The school recently put its Briarcliff campus on the market in order to keep the university centrally located in Pleasantville. The renovations also include the relocation and construction of Pace’s Environmental Center, with outdoor classroom space, a nature museum, and field-study labs for students in Pace’s newly launched Environmental Studies and Science Department.

Read more: http://www.westchestermagazine.com/Ultimate-Guide-to-Westchester/Annual-...

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Fortune: "Years of CEO Stock Incentives Are Causing Economic Volatility Today"

02/04/2016

Fortune: "Years of CEO Stock Incentives Are Causing Economic Volatility Today"

. . . a  New York Fed paper, written by researchers from Columbia University, Pace University, and the New York Fed, delved into the root causes of the crisis and the source of possible future economic malaise.

Their findings described a system that gives CEOs motivation to take bad corporate decisions. And they suggested how boards of directors could make a simple change that would reduce economic and market volatility, and position the economy and companies to be more stable and prosperous and less prone to layoffs and recession.

That simple change? Adjust the way CEOs are paid.

When CEOs are paid highly in options or restricted stock (as most CEOs of large U.S. companies are today), “the economy becomes more volatile,” Columbia professor John Donaldson told me at the time. This kind of economic volatility isn’t driven by business fundamentals and makes the economy unpredictable, according to Pace Business School professor Natalia Gershun, another study author. A more volatile economy creates uncertainty for us all.

Read the February 1 article by Eleanor Bloxham, CEO of The Value Alliance and Corporate Governance Alliance (http://www.thevaluealliance.com), an independent board education and advisory firm she founded in 1999. She has been a regular contributor to Fortune since April 2010 and is the author of two books on corporate governance and valuation.

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MSNBC: "For Ted Cruz, Iowa victory proves more than evangelical support"

02/03/2016

MSNBC: "For Ted Cruz, Iowa victory proves more than evangelical support"

Senator Ted Cruz at a rally in Ames, Iowa, Jan. 30, 2016. Photo by Mark Peterson/Redux for MSNBC
 
. . . “I think it’s too soon to talk about whether he has a chance for the nomination or not,” said David Caputo, president emeritus and a political science professor at Pace University. “But I think Ted Cruz will be in the race for some time, even in states without a significant evangelical base.”
 

 

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Omaha World-Herald: "Evangelical support propels Ted Cruz, disappointing Trump; Rubio strong in 3rd"

02/02/2016

Omaha World-Herald: "Evangelical support propels Ted Cruz, disappointing Trump; Rubio strong in 3rd"

The victory gives Ted Cruz a boost of momentum, but he faces a stiffer contest in New Hampshire. | AP Photo

. . . Cruz’s win is clearly a “feather in his hat,” but it’s important to remember that the past two winners of the Iowa caucuses have failed to win the nomination, said David Caputo, a political scientist at Pace University in New York.

“Iowa is important, but it’s not as important as Iowans want to tell you, especially when you look at (Rick) Santorum and (Mike) Huckabee,” said Caputo.

Read more: http://www.omaha.com/news/politics/evangelical-support-propels-ted-cruz-disappointing-trump-rubio-strong-in/article_628b8542-c958-11e5-b684-1bc1dcf0866f.html

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Computerworld: "Encryption bills pose challenges for Congress"

01/29/2016

Computerworld: "Encryption bills pose challenges for Congress"

. . . Professor Darren Hayes, director of cybersecurity at Pace University, said he supports the idea of a congressional commission to review encryption laws and policies.

"The whole idea of government access to communications is nothing new," Hayes said in an interview. "Every telecom company has to set up their infrastructure so that law enforcement can set up a wiretap" subject to a court order.

He also said that some type of legal step may be needed to gain greater access. "The vast majority of companies will never hand over data without any kind of warrant or subpoena. The idea that companies will help out law enforcement is not true at all."

Hayes has served as a forensics encryption specialist in more than two dozen criminal cases in the New York area since 2008 to help prosecutors bring cases against people accused of being pedophiles and other crimes who have resorted to hiding criminal activity with encrypted data.

Hayes is well aware that any U.S. law on encryption wouldn't apply to other countries, but said a broad-based discussion "is a good discussion to have …The list is growing of potential prosecutions held up by [not having] a full disclosure of encrypted data." In any event, he added, "I'm a big proponent that you have to have a warrant to gain access."

Read more: http://www.computerworld.com/article/3028014/encryption/encryption-bills-pose-challenges-for-congress.html

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ASTORINO AND PACE UNIVERSITY ANNOUNCE KICKOFF DATE FOR 2ND ANNUAL #WESTCHESTERSMART MOBILE APP DEVELOPMENT BOWL

01/29/2016

Have an idea for a mobile app? Learn from the best and compete against the area’s top young techies

Register by February 12 via http://bit.ly/appbowl

Competition set to kick off February 26 at the Westchester County Center

Alzheimer’s disease can often leave family members feeling helpless. But not Jack Phillips. 

As a student at Mamaroneck High School, he was determined to help his ailing grandmother and her caregivers. And he’s done so using a technology that most people have right in the palm of their hands – a mobile app. Last year he and a team of five other students developed an app that assists with tasks such as remembering faces and names, managing schedules, and even tracking patients using GPS.

“It’s really cool to be able to use something I’ve learned in class and in books to help actual people,” said Phillips, 17, now a senior.

What sparked the idea was the inaugural #WestchesterSmart Mobile App Development Bowl.

The competition – a partnership between County Executive Robert P. Astorino and Pace University’s Seidenberg School of Computer Science and Information Systems – challenged students to create mobile applications to address the needs of the Alzheimer’s and Dementia community. 

This year the competition – which is now accepting registrations – has expanded the mission to include apps that improve life for all people age 65 and older. Whether that means helping people track their health, schedule doctor’s appointments, play memory games, or anything in between, the possibilities are endless. Just like last year, cash awards, tech gear, paid internships and much more are all up for grabs.

“We know Westchester has some of the brightest young minds, and we want to push them to even new heights,” said Astorino. “Last year’s competition was phenomenal, with more than 150 students competing from across the tri-state area. I can’t wait to see what they come up with this year.”

Registration is requested by Friday, February 12. To register, visit http://www.pace.edu/seidenberg/mobile-app-development-bowl-2016-challeng... (http://bit.ly/appbowl) or email MobileAppContest@pace.edu with questions. There is no entry fee. 

The competition will officially kick off on Friday, February 26 at the Westchester County Center in White Plains, where students will dive right in to workshops on design and development basics.

How does it work?

•             Students must compete in teams (2 person minimum). More than one team from the same school is permitted. Students may form and register independent teams without school affiliation. Students can also register as individuals, and Pace will assist them in forming a team.

•             Once registered, teams will be notified of important dates.

•             Free technical support will be offered to all participants via an online system, so no question will go unanswered for more than 24 to 48 hours.

•             In the spring, a panel of expert judges will score and determine the top mobile apps. Winners will be announced and prizes will be awarded during an event at Pace University’s Pleasantville Campus.

“Pace is proud to partner once again with Westchester County to mobilize high school and college students to help aging populations with technology and help prepare the next generation of technology leaders and innovators,” said Jonathan Hill, Interim Dean of Pace’s Seidenberg School of Computer Science and Information Systems.

Phillips and the Mamaroneck High School team won several awards at last year’s competition, taking home $850 in cash prizes for their Computer Science Club. Phillips also was selected for a prestigious paid internship at Burke Rehabilitation Center in White Plains, one of the coveted internships again being offered through this year’s competition. Magazine spotlights, newspaper articles, a youth service award and even public presentations of the app all followed the competition.

But most important of all, said Jigar Jadav, a computer science teacher and coach of the Mamaroneck High School app team, is that the mobile app will soon be made publically available for patients and caregivers.

“At the end of the day, this was an incredible journey, and I was blown away by how many doors were opened for us,” said Jadav. “This was really an amazing learning experience.”

To learn more about sponsorship opportunities for the Mobile App Development Bowl, please contact Deth Sao at dsao@pace.edu or (914) 773-3706.

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E-Commerce Times: "Wall Street Backs Off Apple"

01/29/2016

E-Commerce Times: "Wall Street Backs Off Apple"

. . . Though hardware accounts for more than half of Apple's business, the company has been pivoting toward services, noted Larry Chiagouris, professor of marketing at Pace University's Lubin School of Business.

That should count for something with investors, he said.

"Its ecosystem, to include iTunes and iCloud services, are either already dominant or possibly on the way to being dominant, and so this is not the time to lose faith in the company or its stock," Chiagouris told the E-Commerce Times.

The current perceived loss of faith likely is a byproduct of the times, he suggested. In a connected world, speed rules and investors don't hesitate to look elsewhere for growth when a company stumbles.

Also, investors are more influenced by media reports today than they were a decade or two ago, Chiagouris pointed out.

"All the reporting as of late has been on iPhone sales slowing, and so investors are reacting to these reports," he said. "The more important fact is that, ultimately, hardware companies always confront shrinking margins as the products that they make begin to become less differentiated or even commoditized."

Read more: http://www.ecommercetimes.com/story/83040.html

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U.S. News & World Report: "Best Online Bachelor's Programs"

01/29/2016

U.S. News & World Report: "Best Online Bachelor's Programs"

Pace University is ranked among the Best Online Bachelor's Programs.

Read more: http://www.usnews.com/education/online-education/bachelors/rankings?int=999208

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