A brand is more than just a logo. It defines how people think of Pace and how Pace thinks of itself. These Brand Standards provide the information you need for communicating the Pace brand appropriately, both internally and externally. These rules and guidelines apply to all material produced for and by Pace University. All designers, editors, writers, vendors, suppliers, and all those who produce promotional or marketing matter in which Pace University is the focus must comply with the style and identity rules in this guide. This includes all work produced internally and externally, by and for Pace University in which University funds are spent. There are no exceptions or exclusions from using the brand guide when creating visual media or communications that represent Pace University.
The University has two colors for print publications: Pace Blue and Pace Gold. All institutional material must be designed with these colors prominently displayed.
Our logo identifies who we are and consistent usage strengthens the brand.
Font styles for Print and Web
Photography should convey a clean, light, natural quality that complements the headline. Imagery, when possible, should convey academic excellence, community, and diversity.
In general, Pace University follows the Chicago Manual of Style. We have developed some short lists that address commonly asked questions, Pace-specific style guidelines, and recommendations for online style.
Editorial Style Standards
Social media is a constantly evolving channel of communication that provides many opportunities to connect with people in ways no other medium can. With a good game plan and creative approach, having a presence in social media can prove to be invaluable. Marketing and Communications is here to help you maximize the potential of your social media presence.