Internet Marketing Essentials

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INTERNET MARKETING ESSENTIALS

Today's consumers begin their research online to look for information.  How do consumers filter through vast amounts of information they need to make decisions around : product comparisons, customer reviews, pricing comparisons, user experiences, connecting through social media?
 
Learn how to optimize your internet marketing efforts and programs for the greatest exposure and return.  Learn the essentials of internet marketing in today's fast paced world of digital media and understand how becoming an 'expert' in your area will get you attention and drive results for your business.
 


 
Internet Marketing Essentials
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Start Date: February 10, 2014 Sessions: 15
Monday & Wednesday evenings - 6:00 pm to 8:00 pm

Fee: $1295.00
Location: 1 Martine Avenue  White Plains, NY  10606

Start Date: May 5, 2014 Sessions: 15
Monday & Wednesday evenings - 6:00 pm to 8:00 pm

Fee: $1295.00
Location: 551 Fifth Ave. 8th Floor, New York, NY 10176

 

 

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Course Description

Social Media has become a key marketing channel in today’s on line digital marketplace. Organizations and individuals have great opportunities in achieving a large social media presence throughout many networks by providing quality information across several mediums (text, images, photos, videos, etc.) to reach target audiences in their preferred method of communication.
 
The more digital presence an organization has, the more they will show up in search results across the web.
 
The percentage of traffic from social media to websites has been increasing as people click links on Facebook, LinkedIN or Twitter feeds. Social media and blog posts can increase your presence in search results and are essential inbound marketing tools.
 
This course will examine various media tools to develop a strong web presence to increase awareness, drive traffic to the site, SEO optimization and generating interest/leads in your brand, products or cause you’re promoting.

 

Internet Marketing Essentials covers the following areas:

  1. Website Planning and Strategy
  2. Domains, Hosts, and CMS
  3. Designing and Add Website Content
  4. Search Engine Optimmization
  5. Social Media
  6. E-Mail Marketing
  7. Online Ads, including Pay-Per-Click Advertising

 

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You Will Learn To

  • Understand key internet marketing concepts such as SEO (Search Engine Optimization), landing pages, online ads, email marketing and more.
  • Use HTML and HTML5 code
  • Utilize case studies in social media implementation
  • Reach a broader audience and target a more specific customer
  • Build your online presence over time
  • Generate more leads and increase sales

 

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Who Should Enroll

Web designers, graphic designers, marketing managers, marketing-related professionals, marketing and communications managers and staff who support them, small business owners, entrepreneurs, website managers, internet professionals and anyone interested in learning about internet marketing.

 

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Course Format

Internet Marketing Essentials is a 30-hour class.  It meets two evenings per week from 6:00 p.m. to 8:00 p.m.  The Fall program is held at the Pace University Midtown Center, and the Spring program is held at the Pace University Graduate Center in White Plains, NY.

COST: $1295

 

Location: 1 Martine Ave, Suite 424 White Plains, NY 10606

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Location: 551 5th Ave (at 45th Street), 8th Floor, New York, NY 10176

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Questions?

Please contact us at (888) 561-7223 or continuinged@pace.edu

Course Outline

Website Management

Planning and Strategy
What type of website is best for you / your business
Landing Pages
Small Websites
Large Websites
CMS (Content Management Systems)
Code
WYSIWYG

 

Domains, Hosts, and CMS
GoDaddy
HostGator
WordPress

 

 

Strategize (Strategy)
Set Objectives
An outlet to express yourself
Blog(s) / Blogging
Money Maker
A source of information
Lay out Sitemap

 

Setting-up a Website
Domain Search
Choose a Hosting Plan
Installing WordPress
Using WordPress
Setting up Analytics and Webmaster’s Tools

 

Designing and Adding Content
Figuring out what needs to be added
Content Creation/Curation
Using WordPress
Launching Website
Ready for launch
Optimization
Maintenance

 

SEO
Understanding How Search Works
Keyword Research
Identifying target market
Think like the searcher
Competition
Searches
Diagnosing and analyzing websites
How to convert weaknesses to strengths
White-Hat vs Black-Hat
Optimization
Maintenance

 

Social Media
Understanding the social media conversation(s)
Which conversations to join, and which to avoid
How to avoid being ignored
White-Hat vs Black-Hat
Making an impact, and going viral
Optimization
Maintenance

 

E-Mail
Building a List
Opt-ins
Landing Pages
Funnels
Avoiding Spam Boxes
Optimization
Maintenance

 

Online Ads
Impressions vs Clicks
Different Options

 

Social Media
Facebook
LinkedIn
YouTube
Google Ad Network
Set-up
Impressions vs Clicks
Optimization
Maintenance