Chinese Executives Attend Pace`s First Publishing Training Program
— Qian Liang, Deputy Director, Textbook Department, PPMG
— Yu Huixun, Deputy Director, Publishing Department, PPMG
— Rong Wenmin, Vice Editor-in-Chief, Jiangsu Education Publishing House, PPMG
— Dean Nira Herrmann with PPMG executives
— Classroom of PPMG executives
— PPMG executives and Publishing Program faculty and staff
China’s premiere publisher, Phoenix Publishing & Media Group (PPMG), sent 18 of their executives to New York City to attend the first Publishing Training Program at Pace University.
Sherman Raskin, Publishing Program Director, explains. “This inaugural, two-week publishing training program is a direct result of the cooperative agreement that we penned last year with PPMG in Nanjing, China. This is the first of many training programs that we will offer to their executives.”
“We are here to gain from the American executives’ experience and to develop a mutual exchange of business,” said Qian Liang, Deputy Director of the Textbook Department, Jiangsu Phoenix Publishing & Media Group.
Networking with American publishers
From text book, magazine, and trade publishing, to management topics, PPMG executives were treated to discussions with executives from the top American publishers, including McGraw-Hill Education, St. Martin’s Press, and Columbia University Press, as well as Pace Publishing faculty who are active in the industry.
These sessions afforded the opportunity for PPMG executives to establish connections to American publishers. Yu Huixun, Deputy Director of the Publishing Department, PPMG, said, “We are eager to learn more about how the most experienced American publishers became successful. And we were very pleased to be able to meet so many of the executives.”
The group visited Educational Testing Service, McGraw-Hill, American Business Media, and Visit Time Inc.; attended the Folio Show at the Marriott Marquis in New York City; and saw a demonstration of the Espresso Book Machine at the New York Public Library’s Science, Industry and Business Library.
Since most of the executives did not speak fluent English, lectures were translated by Xiao Chuan Lian, senior staff associate for the Pace Publishing Program. “Lian translated all the lectures and the site visit conversations, and he was the key coordinator of this program. Without his enormous efforts, this program would not have been possible. I thank him for all he did,” says Raskin.
Gaining market share
Winner of two national editing awards, Rong Wenmin, Vice Editor-in-Chief of Jiangsu Education Publishing House (a PPMG subsidiary) said, “We all have the desire to gain more markets – to become more successful.”
“We want to publish books that will be of interest in many international markets, not just in America,” adds Yu Huixun.
Based on what we have learned, we can work toward improving all our business functions: management, planning, budget and cost control, and human resources. Since we are a large group, we wish to improve the processes between headquarters and all our departments,” says Yu Huixun.
Rong Wenmin adds, “I have learned how to better define our publishing goals, as well as new ideas and methods about how to meet the needs of the reader.”
“We have now gained a thorough understanding of the American publishing industry. This seminar gave me an excellent overview of all the sectors of publishing: magazine, trade, and school and textbook. What I have learned here will help me greatly in my daily work in the textbook division at PPMG,” says Qian Liang. “I want to thank Sherman Raskin and the chairman of PPMG for creating this training program. It has been an excellent learning experience. On a scale of one to ten, ten being the highest, I rate this program a ten!”
“It was a very exciting and meaningful experience,” says Raskin. “I want to thank all my colleagues in the department who worked diligently to make this a reality, and the publishing community, who made this a great success.”