Marketing - Advertising and Integrated Marketing Communications - BBA in Marketing
YOUR LUBIN BBA: A REWARDING CAREER IN A CRITICAL ROLE
With a Lubin BBA in Advertising and Integrated Marketing Communications, you can rise above the competition at the largest and most visionary agencies, firms, and publishing houses in the world, many of which call New York City home:
Ogilvy & Mather
New York City is home to a virtually endless range of multichannel media groups, smaller creative houses, and boutique agencies. You can intern at firms like these, so when you graduate you are equipped to prosper in this fast-paced industry.
AN EXCITING AND LUCRATIVE CAREER
As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success in a wide variety of settings. And whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career. Here's what to expect with a BBA in Advertising and Integrated Marketing Communications:
$41,850 is the mean salary for BBA in Advertising and Integrated Marketing Communications graduates (Source: Pace University Career Services Annual Reports); $132,230 median salary for marketing managers (Source: O*NET)
Employment of market research analysts is expected to grow 23% from 2016 to 2026 (Source: U.S. Bureau of Labor Statistics)
Excellent prospects for advancement to the highest levels
GAIN USEFUL SKILLS AND PRACTICAL EXPERIENCE
Lubin's Advertising and Integrated Marketing Communications program will equip you with knowledge and skills covering a broad spectrum of marketing activities—from the conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile and digital marketing media. The BBA in Advertising and Integrated Marketing Communications offers:
A solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly technological global economy.
An in-depth understanding of essential advertising and marketing principles: brand marketing, advertising, sales promotion, market research, sales, and retailing.
A keen sense of 21st-century marketing and the skills employers are looking for, including a thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.