Wednesday, March 27, 2019 - 11:00am to 12:00pm
100 days away !
Co-Founder, Galvanize Worldwide
Wednesday, March 27, 2019
Kessel Campus Center
>> RSVP requested
Heidi Davidson is a marketing and communications executive with more than 20 years of experience helping individuals and companies of all sizes tell their stories. Through the firm she co-founded, Galvanize Worldwide, she works with a number of start-ups, scale-ups and venture capital firms to evaluate investment opportunities and advise businesses. She also works with clients of all sizes on marketing and communications programs, crisis communication, change management, as well as media and presentation skills training. Four years later, Galvanize Worldwide is the largest distributed network of marketing and communications experts.
Before co-founding Galvanize Worldwide, Heidi spent four years as part of the turn-around team at BlackBerry in the roles of senior vice president of Corporate Marketing and before that senior vice president of Corporate Communications. During this time, Heidi managed the CEO transitions of three different leadership teams, and was responsible for BlackBerry's internal and external programs to rebuild the company's reputation and corporate viability as it shifted from a handset manufacturer to a security software provider. During this time, Heidi and her team won a number of awards, including Global PR Week's Corporate Branding Campaign of the Year – 2015 for their work in turning the media sentiment of the company around.
Prior to that, Heidi worked at MasterCard Worldwide at its global headquarters in Purchase, New York for 11 years. She served in various leadership capacities in communications roles, compliance, global public policy, consumer education, training and events, fraud investigations, security and risk management, mergers and acquisitions, CEO transition and franchise integrity. She was a frequent speaker and trainer, and testified at both the state and federal government levels on a variety of payment card related topics. During this time, Heidi managed the settlement of a number of retailer payment card breaches impacting MasterCard customers.
Prior to joining MasterCard, Heidi served as a senior account executive at Brodeur Worldwide, a high-tech public relations agency. In addition to serving large, global brands, she worked on the agency's Advanced Technology Group – a function for start-up technology companies. She supported a variety of start-up clients, including Research In Motion-BlackBerry, which included the launch of the first BlackBerry and the company's IPO on both the Toronto Stock Exchange and the NASDAQ. Other clients included IBM, Philips, Minolta and Hyperion Software. She was the 1999 recipient of the Brodeur Employee Achievement Reward for outstanding service to the agency. Prior to this, Heidi served in various roles at John Mallen Communications, the New York State Trial Lawyers Association and the New York State Public Employees Federation AFL-CIO.
Heidi holds a Bachelor's degree in Communications and Public Relations from Russell Sage College in Troy, NY, an MBA in Marketing and a Doctorate degree (ABD) in Business from Pace University's Lubin School of Business in New York. In 2015, Heidi was named to the PR News list of Top Women in PR and won the Canada's Top Women in Technology - Leadership Excellence Award. She serves on the Board of Directors and the Executive Board of the Business Council of Westchester and the Board of Governors for the YMCA of Central and Northern Westchester.