Belgium and England
Undergraduate Field Study in International Marketing
The International Marketing Field Study traveled to Brussels and London from January 4 – 14, 2016. Led by Professor Dennis Sandler and Professor Paul Kurnit, this course introduced students to marketing activities in Europe and and marketing activities of US firms in the EU. Students met with companies such as Microsoft, Wall Street Journal, McCann Worldwide, Coca-Cola, Facebook and more. Students also met with representatives at the EU Council, Regent's University and professors at the European Business School.
– Brendon Batterson
“As I check off one of my career goals, I look forward to using the insights I obtained while studying abroad in Brussels and London. Never would I have imagined just four years ago the experiences and knowledge I have gained through the ability to study abroad, thanks to your contribution through the generous Figueroa Family Scholarship.
It is with great pride I continue to finalize the four years of education I have obtained at Pace University. The transformation I have endured cannot be measured. Pace University is the epitome of New York City to me. The drive and determination to succeed of the diverse student body surrounding me have had an integral part in who I am today. This gift has allowed me to take my studies to an international level, and has completely shattered what I thought I knew about the world. The invaluable views from the dozen international brands we visited has not only taught me the differences in business worldwide, but the value in being a global student, citizen and businesswoman.”
– Gabriela Souffront
Although Brussels is considered as a 'city', it was very different from New York City. The streets had a very European antique ambiance to them with historical buildings and prestigious cathedrals which were absolutely beautiful and unique. London was more like a city than Brussels, but it possessed completely different appeal. Amongst historical and prestigious buildings, castles, and cathedrals, stood modernized buildings that are made of glass, which enhanced the total ambiance of the city. This trip was definitely killing two birds with one stone; not only do you get to broaden your perspectives in international marketing, but also you get to firsthand experience extraordinary facets of European cultures.”
– Katie Byun