International Field Study to Vietnam
The International Marketing Field Study traveled Vietnam from January 6th - January 16th, 2014. Led by Prof. Mary Long and Prof. Hsu O'Keefe, this course introduced students to marketing activities of US firms in Vietnam. Students had a chance to study the effects of international integration on marketing activities and cultural values and norms in Vietnam. The group had many great business site visits which included CitiBank, Apple Tree Group, The Hive, KOTO Foundation, and TBWA. They also visited Eastern International University and had the chance to sit in on a Panel Discussion.
Two Lubin students were each awarded $1,500 Figueroa Family Scholarships; three students were each awarded $2,000 Celentano Scholarships, for a total of $9,000
in funds awarded for this field study.