Our Faculty

Karen Berger

Professor

Lubin School of Business

Marketing

Location
  • @ Pleasantville
    Goldstein Academic Center 120 GAC
  • @ New York City
    One Pace Plaza W-48
Office Hours
Pleasantville

Fall 2020
Tue, Thu 10:45am-12:00pm
Tue, Thu (by appointment)

Education

PhD, New York University, New York, New York
Marketing

MPhil, New York University, New York, New York
Marketing

MBA, University of Connecticut, Stamford, CT
Marketing

MA, Columbia University, New York, New York
French

Academic and Professional Engagement Activities

Dr. Karen A. Berger is the Associate Dean and Director of Undergraduate Programs and a field-oriented case researcher spanning marketing management, international issues and non-profit business strategy. Most recently, she has published a case study about a not-for-profit company with financial and management difficulties in the Business Case Journal (2017) and another case study about Starbucks and its efforts to enter India in the Journal of Case Studies (2016).

As a key architect for the Pace Path/Lubin Professional Experience, she takes an active role in program development, execution and evaluation. The program requirements help motivate students to start career planning and practice as early as their sophomore year of their degree programs. Her teaching interests lie in the area of marketing management, brand management and pedagogy in higher education. She is a member of Phi Beta Kappa, the American Marketing Association, and the Society for Case Research.

Dr. Berger is a reviewer for the Business Case Journal, Journal of Case Studies, and the Journal of Critical Incidents. In 2014 she stepped down from the Board of the Society for Case Research after 9 years of service, but she continues to play a role in the organization attending the annual conference, presenting new case studies and case study ideas, serving on panels about case research and teaching.

Selected Contributions & Publications

Berger, K.A. (2017). Local YWCA Struggles with Future of Its Fitness Center and Other Matters. Business Case Journal. 24(2), 32-48.

Berger, K.A., Blake, L.J. (2016). Starbucks Enters India: The Indomitable Competitor or Underdog. Journal of Case Studies. 34(2), 75-91.

Fleischmann, D., Berger, K.A., Winsted, K. (2015). Northern Lights. Journal of Case Studies. 33(2), 104-115. Read More >>

Berger, K.A., Fleischmann, D. (2014). Gold Peak Tea: Social Media Promotion Gone Wrong. Journal of Critical Incidents. 7(FALL 2014), pp. 163-165; TN 9 pages.