Our Faculty

Kathy Winsted

Associate Professor

Director, Center for Student Enterprise

Lubin School of Business

Marketing

Location
  • @ Pleasantville
    Goldstein Academic Center 123
Office Hours
Pleasantville

Fall 2018
Mon 2:00pm-3:30pm
Tue 10:30am-12:00pm
Tue 2:00pm-3:30pm
Wed 2:00pm-4:30pm
Thu 10:30am-12:00pm
Thu 2:00pm-3:30pm

Education

PhD, University of Colorado, Boulder, Boulder, Colorado
Marketing

MPA, Harvard University, Cambridge, Massachusetts
Public Administration

BBA, Middlebury College, Middlebury, Vermont
Economics

Academic and Professional Engagement Activities

Kathryn Winsted, Ph.D is Associate Professor of Marketing and Director of the Center for Student Enterprise (CSE). As Director of CSE, she advises and mentors 50- 60 students who run four businesses on the Pace Pleasantville campus. She also runs a competition each year for students to pitch business ideas for additional student-run businesses and helps students to bring these ideas to fruition.

Kathy's research is in the areas of service excellence, entrepreneurship, and high engagement teaching practices. Her research has been published in the Journal of Retailing, Journal of Services Marketing, European Journal of Marketing, Marketing Education Review, Journal of Case Studies, Atlantic Marketing Journal, Journal of International Service Industry Management, Journal of International Management Development, and other journals and proceedings.

Kathy is an active reviewer for the Marketing Education Review and the Journal of Services Marketing.

For the classroom, Dr. Winsted has developed a series of single-session micro-simulations that she uses to teach freshmen in Introduction to Business classes. For each simulation, she has developed business math homework assignments and Excel sheets to support decision making. She has also developed a learning community combining the introductory business class and the introductory computer information systems class so that students develop Excel worksheets in the CIS class that they then use to make decisions in the BUS class. She has also taught a wide range of marketing courses. She currently focuses on teaching Customer Relationship Management and New Product Development, as well as the marketing course and a business simulation capstone course in the Executive MBA program.

Selected Contributions & Publications

Fleischmann, D., Berger, K. A., Winsted, K. (2015). Northern Lights. Journal of Case Studies. 33(2), 104-115. Read More >>

Winsted, K. (2013). Using Technology to Teach Pricing Concepts. Atlantic Marketing Journal. 2(3), 24-42. Read More >>