Our Faculty

Tobias Pret

Assistant Professor

Lubin School of Business

Management and Management Science

  • @ New York City
    One Pace Plaza W425
Office Hours
New York City

Spring 2020
Mon (by appointment)
Fri (by appointment)


PhD, University of Strathclyde, Glasgow, UK

Academic and Professional Engagement Activities

Dr. Tobias Pret is an Assistant Professor of Management and Entrepreneurship whose research explores social entrepreneurship, creative industries and the role of context in entrepreneurial practices. He joined the Lubin School of Business in 2017, after living and working in Scotland, Costa Rica, Australia, and New Zealand for 12 years.

Dr. Pret's teaching interests include New Venture Creation, Small Business Management, and Creativity and Innovation. He regularly teaches courses in Business Strategy and Technology Innovation Management. While at the University of Strathclyde in Glasgow, Dr. Pret was nominated by his students for university-wide teaching excellence awards in three consecutive years.

His research has been published in Entrepreneurship and Regional Development, International Small Business Journal, and International Journal of Management Reviews, among others. Additionally, his work on entrepreneurial ideation was recently awarded the Best Conference Paper Award at the Western Academy of Management (WAM) Conference in 2018.

Dr. Pret has served as an ad-hoc journal reviewer for Entrepreneurship Theory and Practice since 2019, Journal of Business Venturing and Journal of Rural Studies since 2018, and Entrepreneurship and Regional Development since 2017. He has also acted as a reviewer for the Academy of Management (AoM) Annual Meeting, WAM Conference, and Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference, among others.

In 2018, Dr. Pret presented his research on embeddedness and entrepreneurial ideation at the AoM Annual Meeting in Chicago, IL, the Babson College Entrepreneurship Research Conference (BCERC) in Waterford, Ireland, and the WAM Conference in Salt Lake City, UT.

Selected Contributions & Publications

Pret, T., Cogan, A.R. (2019). Artisan Entrepreneurship: A Systematic Literature Review and Research Agenda. International Journal of Entrepreneurial Behaviour and Research. 25(4), 592-614. Read More >>

Pret, T., Carter, S. (2017). The importance of 'fitting in': Collaboration and social value creation in response to community norms and expectations. Entrepreneurship and Regional Development. 29(7-8), 639-667. Read More >>

Shaw, E., Wilson, J., Pret, T. (2017). The process of embedding a small firm in its industrial context.. International Small Business Journal. 35(3), 219-243. Read More >>

Wilson, J., Arshed, N., Shaw, E., Pret, T. (2017). Expanding the domain of festival research: A review and research agenda. International Journal of Management Reviews. 19(2), 195-213. Read More >>

Pret, T., Shaw, E., Drakopoulou Dodd, S. (2016). Painting the full picture: The conversion of economic, cultural, social and symbolic capital.. International Small Business Journal. 34(8), 1004-1027. Read More >>

Drakopoulou Dodd, S., Pret, T., Shaw, E. (2016). Advancing understanding of entrepreneurial embeddedness: Forms of capital, social contexts and time. A Research Agenda for Entrepreneurship and Context. (pp. 120-133). Cheltenham: Edward Elgar. Read More >>