Lubin School of Business
New York City
One Pace Plaza W479
New York City
PhD, Oklahoma State University, Stillwater, OK
MS, Oklahoma State University, Stillwater, OK
Management Information Systems (MIS)
MMS, University of Bombay, Bombay, Maharashtra, India
BSc, St. Xaviers College, University of Bombay, Bombay, Maharashtra, India
Academic and Professional Engagement Activities
Dr. Vishal Lala is a Professor of Marketing at the Lubin School of Business, Pace University. He is passionate about working at the intersection of marketing, statistics, and computer science. His research interests include consumer decision making, electronic media, and promotion. His publications have appeared in marketing and e-commerce journals such as Journal of Advertising Research, Journal of Interactive Marketing, and Psychology & Marketing. He teaches quantitative courses in marketing such as marketing research, data mining and predictive analytics.
Selected Contributions & Publications
Kirk, C., Chiagouris, L., Lala, V., Thomas, J. (2015). How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?. Journal of Advertising Research. 55(1), 1-14.
Lala, V., Chakraborty, G. (2015). Impact of Consumers’ Effort Investments on Buying Decisions. Journal of Consumer Marketing. 32(2), 61-70. Read More >>
Schindler, R. M., Lala, V., Grussenmeyer-Corcoran, C. (2014). Intergenerational Influence in Consumer Deal Proneness. Psychology & Marketing. 31(5), 307-320. Read More >>