Complete in one year full-time, two years part-time
Fewer credits and shorter program = tuition savings!
This program is STEM designated. How does that help students? You will be gaining skills in analytics and information technology that are in high demand with employers.
This degree is for those who want to expand their experience with fact-based decision-making and gain the skills necessary to excel in the fast-paced and lucrative field of marketing analytics.
ACQUIRE SPECIALIZED SKILLS
Analyze simple and complex marketing data for managing customer relationships
Use data to create customer value and cultivate customer relationships
Bridge the gap between analytical models and business opportunities with innovative solutions
Manage data-driven marketing and customer experience tools
Plan and develop integrated, interactive, and digital strategies
According to IBM, annual demand for data scientists, data developers and data engineers will lead to 700,000 new recruitments by 2020. The World Economic Forum forecasts that, by 2020, data analysts will be in high demand at companies around the world. (Source: morningfuture.com)
AN EXCITING AND LUCRATIVE CAREER
The Lubin MBA in Marketing Analytics offers:
Industry growth: The analytics field now serves as a growing source of jobs as companies seek employees who know how to interpret data (Source: wsj.com)
The best opportunities: Data scientists are #1 on the list of the "50 Best Jobs in America for 2018" as ranked by number of job openings, salary, and career opportunities (Source: Glassdoor)
“Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits... when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about. ”
- Minh Bui, Class of 2017, Senior Associate - Advanced Analytics and Marketing Sciences Manager, Mindshare, GroupM >>read full interview “I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions.”
In the age of "Big Data," there is an exploding need for professionals in every field who can analyze and manage data to make effective business decisions. Analytics is integrated across all business disciplines at Lubin to prepare students for these career opportunities. > learn more