Concentrations for BBA in Marketing Majors

Lubin is a great choice for the start of your career in marketing:
  • We work our connections for you, linking you to top agencies and media companies worldwide
  • Our professors know the industry inside and out
  • Our internship program is the best in the region
Creative, persuasive, analytical—at Lubin, you will learn how to turn your talents into tools for your long-term success. In addition, we give you a global perspective and practical experience you won't find anywhere else.

Build Towards Your Goals

With a marketing concentration from Lubin, you will gain knowledge of traditional, social, mobile and digital marketing media. Both marketing concentrations share a common core, so you have all the tools you need to launch your marketing career anywhere. Study abroad or intern with a New York ad agency, media company, publishing house, or entertainment venture - whichever concentration you choose. Within this intense and business-critical discipline, you can concentrate your studies in:
  • Advertising and Integrated Marketing Communications
    Learn creative, strategic, and persuasive skills to apply across media and industries.
  • Global Marketing Management
    Develop and leverage your expertise in reaching people and businesses within a specific region or culture.
  • Sports Marketing
    Combine your passion for sports with professional training unmatched by any other area sports marketing program in the immediate New York Metropolitan area.
Combine Your Strengths With Ours

  • Lubin puts you at the center of the world's business networks
  • Gain valuable experience in one or more internships - with internationally respected companies
  • Work with dedicated marketing professors who know marketing, inside and out
  • Elite accreditation, shared by fewer than 2% of business schools
  • One university - two campus experiences
  • Marketing student organizations to sharpen your leadership skills and expand your professional network
  • Globally connected colleagues:
Powerful Results For Your Career

What you learn at Lubin, the contacts you generate, and the New York City experiences you integrate will position you to take your career to the highest possible echelon.Notable marketing alumni include:
  • Darlene A. Billia, senior partner, Young & Rubicam
  • James W. Finn, senior vice president, 20th Century Fox
  • Stephen J. Jerome, president, Monroe College
Lubin Offers Choices

Already in the working world and ready to finish your degree?
  • Choose a BBA in General Business
Majoring in something other than business? Interested in many facets of business?
  • Add a minor in another business discipline
Have goals beyond your business career?
  • Add a minor from another school at Pace
Concentrations for BBA in Marketing Majors
Choose Lubin for Your Undergraduate Business Education
  • Nationally and Internationally Ranked by reputable agencies and publications such as U.S.News & World Report's Best Colleges 2012.
  • Internationally Focused: Study in the business capital of the world with a diverse multi-cultural student body, an ideal preparation for doing business in an increasingly complex global environment.
  • Practice Oriented: From the professional background of your professors to class projects with your peers, your Lubin academics transform theory into practice at every step.
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Words From Those
Who Know
"Lubin launched my career in brand strategy at a greater speed than most of my professional colleagues. With an outstanding education and incredible internship opportunities with industry-leading businesses, I landed at a world-leading brand management company faster and more directly than my colleagues who studied at other schools."

- David Trahan '09   
Consultant, Verbal Identity and Digital Strategy, Interbrand