MBA in Marketing Management

Many CEOs and corporate presidents rose through marketing to top leadership positions. When it comes to working as a highly-placed marketing executive, there is simply no other place that can match the atmosphere and energy of metropolitan New York City. The Lubin MBA in Marketing Management offers:

• Access to global heavyweights such as Ogilvy & Mather, BBDO, Omnicom, Interpublic, and more
• An exceptional level of instruction from experienced faculty
• Acclaimed experts bringing real-world experience into your classroom
• Internships and professional connections to move you upward

AN EXCITING AND LUCRATIVE CAREER

The Lubin MBA in Marketing Management offers:

• Excellent compensation: $80,130 is the mean salary for MBA in Marketing Management graduates (Source: Pace University Career Services Annual Reports). For New York state, $77,920 is the annual mean salary for market research analysts (Source: U.S. Bureau of Labor Statistics).
• Plentiful opportunities: Employment of market research analysts is projected to grow 23 percent from 2016 to 2026, much faster than the average for all occupations (Source: U.S. Bureau of Labor Statistics).

GAIN SPECIALIZED SKILLS AND A PROFESSIONAL EDGE

Courses cover traditional, social, mobile and digital marketing media. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from companies such as American Express, Brooks Brothers, Microsoft, Landor, Oracle, and many others. The Lubin MBA in Marketing Management offers:

Critical business management skills: conducting market research, making data-driven decisions, and managing customer relationships.

Using various channels strategically: business-to-business, interactive, and direct marketing; and advertising and sales promotion across traditional and digital platforms.

A variety of specialization areas:

• Consumer and organization buying behavior
• Sales management
• Interactive and direct marketing
• Customer relationship management
• New product development