MBA in Marketing Management

AN EXCITING AND LUCRATIVE CAREER

The Lubin MBA in Marketing Management offers:

• Excellent compensation: $63,400 is the mean salary for MBA in Marketing Management graduates (Source: Pace University Career Services Annual Reports). For New York state, $77,920 is the annual mean salary for market research analysts (Source: Bureau of Labor Statistics)
• Plentiful opportunities: Employment of market research analysts is projected to grow 23 percent from 2016 to 2026, much faster than the average for all occupations (Source: Bureau of Labor Statistics)

ALUMNI SUCCESS

"What Pace is really famous for is helping students get jobs and internships. I believe the job placement rate is about 90% at Pace, so that's pretty incredible, especially with the competition that it's in New York. Doing a networking event at Pace, I met a recruiter from one of the top market research companies in the world. I was offered a summer internship there."

- Irina Dementyeva, Class of 2016, Marketing Sciences Manager, OMD USA

  "If you love the arts, it's rare that you can do exactly what you want to do and also make money. I do really enjoy the interior photography, but the documentary work allows me to work on projects that interest me personally, like wealth disparity, gentrification, and human rights. My undergraduate studies and co-op internship helped me land my early jobs. It's amazing how much Pace has impacted my journey."

- Leon Cato, Class of 2002, Owner, Leon Cato Photography

  "Taking this [statistics] class led me to my job after showing my portfolio from the class to my future employer. I am also able to apply what I learned about statistics to Fly-Movement when speaking with administrators and schools. This motivates me. It's thrilling to get the kids energized. It's so much better than anything I've ever done."

- Eric Melchor, Class of 2007, Director, Customer Experience and Digital, Sunnova Energy Corp; Founder, Fly Movement
 

CAREER PATHS

• Business development director
• Marketing director
• Market research manager
• Product development director
• Brand manager
• Vice president of sales
• Purchasing agent
• Marketing consultant
• Account executive
• > Explore marketing careers

GAIN SPECIALIZED SKILLS AND A PROFESSIONAL EDGE

Courses cover traditional, social, mobile, and digital marketing media. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from companies such as American Express, Brooks Brothers, Microsoft, Landor, Oracle, and many others. The Lubin MBA in Marketing Management offers:

Critical business management skills:

• Conducting market research
• Making data-driven decisions
• Managing customer relationships

Using various channels strategically:

• Business-to-business
• Interactive and direct marketing
• Advertising and sales promotion across traditional and digital platforms

A variety of specialization areas:

• Consumer and organization buying behavior
• Sales management
• Interactive and direct marketing
• Customer relationship management
• New product development