Marketing Management, MBA
Many CEOs and corporate presidents rose through marketing to top leadership positions. When it comes to working as a highly-placed marketing executive, there is simply no other place that can match the atmosphere and energy of metropolitan New York City. The Lubin MBA in Marketing Management offers:
- Access to global heavyweights such as Ogilvy & Mather, BBDO, Omnicom, Interpublic, and more
- An exceptional level of instruction from experienced faculty
- Acclaimed experts bringing real-world experience into your classroom
- Internships and professional connections to move you upward
AN EXCITING AND LUCRATIVE CAREER
The Lubin MBA in Marketing Management offers:
- Excellent compensation: $80,130 is the mean salary for MBA in Marketing Management graduates (Source: Pace University Career Services Annual Reports). For New York state, $77,920 is the annual mean salary for market research analysts (Source: U.S. Bureau of Labor Statistics).
- Plentiful opportunities: Employment of market research analysts is projected to grow 23 percent from 2016 to 2026, much faster than the average for all occupations (Source: U.S. Bureau of Labor Statistics).
GAIN SPECIALIZED SKILLS AND A PROFESSIONAL EDGE
Courses cover traditional, social, mobile and digital marketing media. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from companies such as American Express, Brooks Brothers, Microsoft, Landor, Oracle, and many others. The Lubin MBA in Marketing Management offers:
Critical business management skills: conducting market research, making data-driven decisions, and managing customer relationships.
Using various channels strategically: business-to-business, interactive, and direct marketing; and advertising and sales promotion across traditional and digital platforms.
A variety of specialization areas:
- Consumer and organization buying behavior
- Sales management
- Interactive and direct marketing
- Customer relationship management
- New product development
WHAT CAN YOU DO WITH AN MBA IN MARKETING MANAGEMENT?
- Business development director
- Marketing director
- Market research manager
- Product development director
- Brand manager
- Vice president of sales
- Purchasing agent
- Marketing consultant
- Account executive
COMPANIES THAT HAVE HIRED PACE GRADUATES OF THIS PROGRAM INCLUDE:
- Bayer Healthcare
- Consumer Reports
- IBM
- Townley, Inc.
- Zenith Optimedia
GAIN VALUABLE EXPERIENCE INTERNING AT INTERNATIONALLY RESPECTED COMPANIES, INCLUDING:
- AIG
- Barclays
- ChatLab/Conversation
- Deloitte
- Deutsche Bank
- Disney
- Ernst & Young
- Giorgio Armani
- IBM
- Morgan Stanley
- National Association for the Specialty Food Trade
- NYSE/Euronext
- SCHOTT North America, Inc.
- UBS
- Zenith Optimedia