In the age of "Big Data," knowing the customer is essential to developing enduring and profitable relationships. This MS degree is for those who want to expand their skills in fact-based decision-making with a better understanding of the customer. Students in the MS in Customer Intelligence and Analytics program acquire specialized skills to:
Use data to create customer value and cultivate customer relationships
Plan and develop integrated, interactive/digital strategies
Analyze simple and complex marketing data for managing customer relationships
Glean new customer insights and evaluate alternative customer segmentation opportunities
Effectively communicate database analytic results to decision-makers
Bridge the gap between analytical models and business opportunities by providing innovative solutions
1.5 million
A study from McKinsey & Co. found that by 2018, the U.S. will face a shortage of 1.5 million managers who can use data to shape business decisions. (Source: wsj.com, August 4, 2011)
AN EXCITING AND LUCRATIVE CAREER
The Lubin MS in Customer Intelligence and Analytics offers:
Industry growth: The analytics field now serves as a growing source of jobs as companies seek employees who know how to interpret data (Source: wsj.com, August 4, 2011)
The best opportunities: Data scientists are #1 on the list of "25 Best Jobs in America for 2016" as ranked by number of job openings, salary, and career opportunities (Source: Glassdoor, January 2016)
Launch your career with Lubin connections - through our network of 72,000 alumni
GAIN USEFUL SKILLS AND PRACTICAL EXPERIENCE
Students in the program learn to solve business problems with analytics, and with a blend of technical skills and business training. The Lubin MS in Customer Intelligence and Analytics offers:
Preparation to ensure your company stays current in the ever changing, data-driven marketing and customer experience landscape
The ultimate blend of strategy and science for creating, delivering and managing a positive customer experience
