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Lubin's MS in Customer Intelligence and Analytics program is STEM-approved, offering international students the ability to work for a longer period without immediate need of sponsorship.

In the age of "Big Data," knowing the customer is essential to developing enduring and profitable relationships. This MS degree is for those who want to expand their skills in fact-based decision-making with a better understanding of the customer. Students in the MS in Customer Intelligence and Analytics program acquire specialized skills to:

• Use data to create customer value and cultivate customer relationships
• Plan and develop integrated, interactive/digital strategies
• Analyze simple and complex marketing data for managing customer relationships
• Glean new customer insights and evaluate alternative customer segmentation opportunities
• Effectively communicate database analytic results to decision-makers
• Bridge the gap between analytical models and business opportunities by providing innovative solutions

1.5 million

A study from McKinsey & Co. found that by 2018, the U.S. will face a shortage of 1.5 million managers who can use data to shape business decisions. (Source: wsj.com)

AN EXCITING AND LUCRATIVE CAREER

The Lubin MS in Customer Intelligence and Analytics offers:

• Industry growth: The analytics field now serves as a growing source of jobs as companies seek employees who know how to interpret data (Source: wsj.com)
• The best opportunities: Data scientists are #1 on the list of the "50 Best Jobs in America for 2018" as ranked by number of job openings, salary, and career opportunities (Source: Glassdoor)

GAIN USEFUL SKILLS AND PRACTICAL EXPERIENCE

Students in the program learn to solve business problems with analytics, and with a blend of technical skills and business training. The Lubin MS in Customer Intelligence and Analytics offers:

• Preparation to ensure your company stays current in the ever changing, data-driven marketing and customer experience landscape
• The ultimate blend of strategy and science for creating, delivering and managing a positive customer experience
• Unique multidisciplinary skills