Marketing - Analytics and Customer Intelligence, MS
In the age of "Big Data," knowing the customer is essential to developing enduring and profitable relationships. This MS degree is for those who want to expand their skills in fact-based decision-making with a better understanding of the customer. Students in the MS in Customer Intelligence and Analytics program acquire specialized skills to:
Use data to create customer value and cultivate customer relationships
Plan and develop integrated, interactive/digital strategies
Analyze simple and complex marketing data for managing customer relationships
Glean new customer insights and evaluate alternative customer segmentation opportunities
Effectively communicate database analytic results to decision-makers
Bridge the gap between analytical models and business opportunities by providing innovative solutions
1.5 million
A study from McKinsey & Co. found that by 2018, the U.S. will face a shortage of 1.5 million managers who can use data to shape business decisions. (Source: wsj.com, August 4, 2011)
AN EXCITING AND LUCRATIVE CAREER
The Lubin MS in Customer Intelligence and Analytics offers:
Industry growth: The analytics field now serves as a growing source of jobs as companies seek employees who know how to interpret data (Source: wsj.com, August 4, 2011)
The best opportunities: Data scientists are #1 on the list of "25 Best Jobs in America for 2016" as ranked by number of job openings, salary, and career opportunities (Source: Glassdoor, January 2016)
Launch your career with Lubin connections through our network of 72,000 alumni
GAIN USEFUL SKILLS AND PRACTICAL EXPERIENCE
Students in the program learn to solve business problems with analytics, and with a blend of technical skills and business training. The Lubin MS in Customer Intelligence and Analytics offers:
Preparation to ensure your company stays current in the ever changing, data-driven marketing and customer experience landscape
The ultimate blend of strategy and science for creating, delivering and managing a positive customer experience
