MS in Marketing Analytics

This program is STEM designated. How does that help students? You will be gaining skills in analytics and information technology that are in high demand with employers.

This Master's in Marketing Analytics is for those who want to expand their experience with fact-based decision-making and gain the skills necessary to excel in the fast-paced and lucrative field of marketing analytics.
 

ACQUIRE SPECIALIZED SKILLS

• Analyze simple and complex marketing data for managing customer relationships
• Use data to create customer value and cultivate customer relationships
• Bridge the gap between analytical models and business opportunities with innovative solutions
• Manage data-driven marketing and customer experience tools
• Plan and develop integrated, interactive, and digital strategies

700,000

According to IBM, annual demand for data scientists, data developers and data engineers will lead to 700,000 new recruitments by 2020. The World Economic Forum forecasts that, by 2020, data analysts will be in high demand at companies around the world. (Source: morningfuture.com)

AN EXCITING AND LUCRATIVE CAREER

The Lubin Master's in Marketing Analytics offers:

• Industry growth: The analytics field now serves as a growing source of jobs as companies seek employees who know how to interpret data (Source: wsj.com)
• The best opportunities: Data scientists are #1 on the list of the "50 Best Jobs in America for 2018" as ranked by number of job openings, salary, and career opportunities (Source: Glassdoor)

ALUMNI SUCCESS

  “Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits... when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about. ”

- Minh Bui, Class of 2017, Senior Associate - Advanced Analytics and Marketing Sciences Manager, Mindshare, GroupM    >>read full interview
  “ I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more. ”

- Siddharth Prashant, Class of 2016, Senior Manager - Strategy & Marketing Intelligence, Publicis Worldwide    >>read full interview

CAREER PATHS

• Customer intelligence analyst
• Market research analyst
• Market research manager
• Market research consultant
• Business development manager
• Business operations specialist
• Marketing director
• Marketing consultant
• > Explore marketing careers

ANALYTICS AT LUBIN

In the age of big data, there is an exploding need for professionals in every field who can analyze and manage data to make effective business decisions. Analytics is integrated across all business disciplines at Lubin to prepare students for these career opportunities. > learn more

FOR MORE INFORMATION

Contact Dr. Ipshita Ray, Graduate Marketing Program Chair
E-mail: iray@pace.edu
Telephone: 212-618-6505