Success Stories

MS IN MARKETING ANALYTICS

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[Saul Pacheco Vidal]

Saul Pacheco Vidal

Class of 2020

Market Analyst - Marketing Intelligence, Camposol Fresh USA, Inc.


Why did you choose Lubin for your masters in science?

I was looking for a master's program in New York City that would allow me to learn about marketing as well as teach me the analytical skills to work with data and make relevant decisions. Lubin's Master of Science in Marketing Analytics combines marketing classes with analytical courses that teach different software such as R, SPSS, and Tableau. I quickly realized that this program was the perfect choice for me. Presently, four months after graduation and six months after the COVID-19 pandemic started, I am happy to say that I am working full-time as a Market Analyst.

What was your favorite Lubin experience?

I had many rewarding experiences at Lubin, but the most exciting one was participating in the Group M Competition in April 2019. I got to apply my analytical skills to real data to create a profitable integrated marketing communications strategy. It was challenging and stressful at times, but it allowed me to prove my abilities as a market researcher. I would recommend this experience to anyone at Lubin who wants to take one step ahead in their career.

What is your main takeaway from our MS program?

My main takeaway is that you need to always look at the big picture. As Dr. Vishal Lala would say in his Market Research and Predictive Analytics courses, you need to be ready to clearly understand the data and the whole situation before jumping to any conclusion. You will continuously need to update your point of view because this world is continually changing, but once you master how to look at an issue, you will be ready to resolve any problem that you encounter.

How has what you learned in the MS program influenced your career?

Throughout my time at Pace, I was able to have two digital marketing internships in which I was able to apply my digital marketing skills (Google Analytics, SEO, SEM, and Email Marketing). I am currently working as a Market Analyst at Camposol, where I can use the analytical skills learned through my analytical courses for Price Forecasting and data modeling. I am happy to see how the knowledge I learned during my time at Pace has allowed me to move forward.

How do you define #LubinLife?

When I think of #LubinLife, I think of perseverance, hard work, networking, and extra-curricular involvement. I advise you always to be immersed in the different activities that the Lubin School of Business offers, such as the Analytical Bootcamps, Networking events, Competitions, and more. Be ready to create your own path for success.

 


[Minh Bui]

Minh Bui

Class of 2017

Senior Associate - Advanced Analytics and Marketing Sciences Manager, Mindshare, GroupM

Why did you choose Lubin for your MS degree?

Lubin has one of the best internship programs in NYC, which is probably the main reason why I chose Pace for my master's degree. Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits! Moreover, when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about.

What was your favorite Lubin experience?

Definitely the data science competition, coordinated by Professor Ipshita Ray and Mindshare, GroupM. It was a fun experience trying to crunch the numbers, build the predictive models, and create presentable decks in only two weeks. I learned so much from the competition and would definitely recommend all Analytics nerds to join!

What is your main takeaway from our MS program?

It is a challenging program, covering all facets of the marketing and analytics worlds. The courses allow you to know more about statistics, and programming, as well as how to use those technical skills in the marketing world.

How has what you learned in the MS program influenced your career?

I learned all of my technical skills (programming, statistics, and research) from this program, so that is definitely the biggest influence the program has on my career. Other than that, students and professors in the program taught me to be proactive and always seize every opportunity!

How do you define #LubinLife?

Work hard, be proactive, and learn from your peers!

 


[Siddharth Prashant]

Siddharth Prashant

Class of 2016

Senior Manager - Strategy & Marketing Intelligence at Publicis Worldwide

Why did you choose Lubin for your masters in science?

Lubin has an eclectic mix of management programs - from marketing and customer analytics, to finance and investments. That showed diversity in academia and the student body. Its strategic location in New York City made it all the easier for me, considering the global organizations in the city. After having completed an MBA in Boston, I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more.

What was your favorite Lubin experience?

There were many but if I had to mention one, it would have to be the Publicis Case Competition, organized by Dr. Ipshita Ray of the marketing department. It was challenging and stressful at the same time, but it landed me a full-time job!

What is your main takeaway from our MS program?

It's truly a global program that will equip you with the fundamentals needed to succeed in the corporate world.

How has what you learned in the MS program influenced your career?

Having participated in school activities and leading a marketing club, it has helped me to be proactive about connecting and learning from peers and industry experts. Staying closely associated with the professional community is extremely important in New York City as there are always opportunities to learn and grow.

How do you define #LubinLife? Hustle, but make it your own!

 


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