Success Stories

MS IN SOCIAL MEDIA AND MOBILE MARKETING

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  • Virginia Dusi '18, Digital Marketing Coordinator, Vida Shoes International
  • Kayla Kleinman '18, Yoga Teacher And Creator Of Wellness And Lifestyle Blog, Kayla In The City
  • Jiani Luo '16, Digital Marketing Specialist
  • Brandon Markowitz '18, Associate Marketing Manager, American Friends Of The Hebrew University
  • Elina Nesterova '17, Social And Search Media Planner, Mediastorm
  • Ashley Southard '17, Digital Marketing Specialist, Kichler Lighting

[Viginia Dusi]

Virginia Dusi

Class of 2018

Digital Marketing Coordinator, Vida Shoes International

Why did you choose Lubin for your MS degree?

I chose Pace because it was the only University in the city offering an MS focused on digital marketing. In fact, I wanted to get a Master's Degree to support my choice of switching from sales to digital marketing. I was looking for both solid theoretical preparation and some hands-on experience, and Lubin seemed to be the best choice for my purpose.

What was your favorite Lubin experience?

If I have to pick just one, I would say having the chance to attend exclusive events such as the Fast Company Innovation Festival at the 92Y, for which Lubin students had excusive tickets.

What is your main takeaway from our MS program?

My main takeaway is that in order to succeed in today's business environment, one needs to always be willing to learn and stay informed. This is true for many industries, but especially for the digital marketing one. The completion of the MS program is the first necessary milestone in a never-ending process of self-development and refinement that will culminate with a brilliant career.

How has what you learned in the MS program influenced your career?

As I mentioned, I was in sales before and wanted to switch to digital marketing. The skills and competencies I acquired through the MS program allowed me to succeed - and beat the competition - in the job hunting process, even with no previous experience in digital marketing. Looking at the big picture, I can safely say that this MS degree allowed me to make my dream career a reality.

How do you define #LubinLife?

#LubinLife is the recipe for owning your career. The ingredients: fun, hard work, exciting events, and inspiring people. Mix everything together and.... enjoy!


[Kayla Kleinman]

Kayla Kleinman

Class of 2018

Yoga teacher and creator of wellness and lifestyle blog, Kayla in the City

Why did you choose Lubin for your MS degree?

I chose Pace for my master's in science for a few reasons. I was really intrigued by the Social Media and Mobile Marketing focus, which is not a focus that's offered at a lot of schools. I knew I wanted to stay in NYC for my graduate studies. I also liked that there was some flexibility to the program, which I took advantage of. Some semesters I attended full-time, others I shifted my main focus to work outside of school and was a part-time student. The combination of those things made Lubin a good fit for me.

What was your favorite Lubin experience?

I enjoyed participating in an international field study course that traveled to Copenhagen and Stockholm to study marketing and sustainability. I didn't get to go abroad during my undergraduate experience so I was super excited to have the chance to travel as a graduate student. I absolutely loved the whole experience and the opportunity to take a course that culminated in this incredible trip.

What is your main takeaway from our MS program?

I didn't have a background in marketing prior to starting at Lubin; my undergraduate degree was actually in theater, of all things. My main takeaway is confidence in my ability and knowledge as a digital marketer, and the knlowledge that social media is ALWAYS changing.

How has what you learned in the MS program influenced your career?

Through my experience at Lubin and internship during graduate school, I learned a lot about what I wanted my career to look like after I graduated. I was able to dabble in different aspects of digital marketing through the courses I took and my internship. Through that experience, I learned that I love tackling creative tasks that let me use my passion for writing and that I also like opportunities that have a more entrepreneurial vibe.

How do you define #LubinLife?

To me, #LubinLife is making the experience your own. I'm super passionate about wellness and writing so I was always sure to bring that into the classroom to make the coursework most beneficial to me, my life outside of school, and of course my career goals after I finished school.


[Jiani Luo]

Jiani Luo

Class of 2016

Digital Marketing Specialist

Why did you choose Lubin for your MS degree?

There are three reasons why I chose Pace for my master's in science: great professors in the business industry, great social connections with industry professionals, and great location.

What was your favorite Lubin experience?

I learned many digital marketing skills from my Professor Randi Priluck. She assigned many amazing projects to each course I took. I learned many marketing strategies and social media marketing skills from these projects.

What is your main takeaway from our MS program?

I really love this program. It is very professional as we worked on real projects. It's a very useful program.

How has what you learned in the MS program influenced your career?

What I learned from the social media and mobile marketing, digital marketing, project research, data analysis courses is very helpful to me in my current job.

For the social media and mobile marketing course, Professor Priluck brought in a real project where we got to work with Sundance TV's 'The Returned/Les Revenants' marketing campaign. For our project research course, she also brought a real project for us to work with Wilhelmina Kids & Teens iconic modeling agency. We utilized our social media marketing skills and created a marketing strategy for these projects. We learned many things and practiced many skills on these two real projects and the results were very good. When we worked on these projects, Priluck always led us to work in the right way and gave us many useful suggestions for the projects.

How do you define #LubinLife?

Professional. Caring students. Very great professors.


[Brandon Markowitz]

Brandon Markowitz

Class of 2018

Associate Marketing Manager, American Friends of the Hebrew University

Why did you choose Lubin for your MS degree?

I chose Pace because it was one of the few places in the greater NY region to offer an MS in a marketing concentration as opposed to an MBA.

What was your favorite Lubin experience?

My favorite Lubin experience was presenting a project at Media Storm and receiving feedback from industry professionals.

What is your main takeaway from our MS program?

My main takeaway is that the industry is changing so rapidly that it's important to educate yourself on best practices as frequently as possible.

How has what you learned in the MS program influenced your career?

My undergrad degree is in English, so Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.

How do you define #LubinLife?

When I think of #LubinLife, I think of work life balance - learning to manage both, with the understanding that hard work will lead to success.


[Elina Nesterova]

Elina Nesterova

Class of 2017

Social and Search Media Planner, MediaStorm

Why did you choose Lubin for your MS degree?

After completing a bachelor's degree in communications and dipping my toes into the waters of Marketing and PR, I still had a need to further my theoretical and research knowledge, but I didn't want to walk away from real-world experience either. Pace University was offering a Master's Degree in Marketing that was created and executed in collaboration with an actual New York ad agency – that was a 100% hit on all of my targets! A pleasant addition was the graduate assistantship I was offered, which definitely helped carry the load of my finances while pursuing the degree.

What was your favorite Lubin experience?

My favorite Lubin experience was participating in - and winning! – marketing data science competitions, organized by marketing firms, Publicis and Group M. I still find the knowledge and skills I obtained during those competitions an invaluable contribution to my day-to-day strategic and tactical tasks at work.

What is your main takeaway from our MS program?

Go beyond what you know or what is given to you – do not be afraid to show your initiative and creativity!

How has what you learned in the MS program influenced your career?

I believe that the MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!

How do you define #LubinLife?

Be bold, creative, and eager to prove yourself! #LubinLife


[Ashley Southard]

Ashley Southard

Class of 2017

Digital Marketing Specialist, Kichler Lighting

Why did you choose Lubin for your MS degree?

I chose Pace because of the program's focus on social media and the mix of on campus and online classes. I also loved the opportunity to learn outside the classroom from real world experts in the field.

What was your favorite Lubin experience?

Definitely the travel course I took in 2017. We went to Copenhagen and Stockholm and learned about sustainability as it relates to marketing. I have the travel bug so this trip was not only a great chance to see two places I've never been to, but the sessions and company visits we did while abroad were also enlightening. Most of the companies we visited are pioneers in what they do and their innovation showed. I still take inspiration from these visits during my day-to-day work life.

What is your main takeaway from our MS program?

I think my main takeaways are how to understand who you are marketing to, how to use data/analytics to fuel or backup your decisions and to always ask, 'why?'

How has what you learned in the MS program influenced your career?

Pace gave me the motivation and confidence to go after the digital marketing career that I wanted.

How do you define #LubinLife?

Being in the heart of NYC is one of the biggest benefits of being a student at Pace. For me, #LubinLife is all about taking the knowledge that I learned through the program and applying that to the real world, both in and out of the classroom.