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BBA in Marketing - Sports Marketing


With a Lubin BBA in Sports Marketing, you can find yourself at the center of a high-profile industry:
  • Interning or working at the top sports companies
  • Negotiating sponsorship deals for Fortune 500 companies
  • Working on new product ventures for professional teams like the NY Knicks, NY Mets and Brooklyn Nets

On the Pleasantville campus, Pace competes with many NCAA Division II teams in football, basketball, baseball, softball, swimming and soccer. Combine your passion for sports with professional training unmatched by any other area sports marketing program in the immediate New York Metropolitan area. Out-of-classroom experiential learning opportunities provided by Pace Athletics and external venues, coupled with faculty specialists in their field teaching courses, are a winning combination in this program.


Lubin's Sports Marketing program will enable you to develop the knowledge and skills requisite for this growing industry. You will interact with world class professionals who will put you in touch with leading-edge professionals in the field. Through Lubin you gain:

  • A solid foundation in the marketing profession
  • A broad and deep perspective and understanding of marketing's relationship to other business fields
  • A keen sense of 21st-century marketing and the skills employers are looking for

Click to view curriculum for the BBA in Sports Marketing.


Lubin puts you at the center of the world's business life, through a network of alumni and corporate partners that reaches into major financial institutions, media companies, and growing businesses in every industry. Through our LinkedIn mentoring program, you will connect with prominent Lubin alumni in your field. We get you out of the classroom and into internships and career-opening events. We also get you out and involved in this lively metropolitan area. Both of our campuses give you the connections, the opportunities, and the access to launch your career successfully.

Take full advantage of your dedicated team of advisers while you're here. They can guide you through the program and into your career, opening doors and making connections for you.

Gain valuable experience in one or more internships—with internationally respected companies like:
  • Citi Field
  • ESPN
  • MSG
  • Nike
  • Yankee Stadium


The application process can feel stressful—lots of forms to fill out, deadlines, tours, interviews—but know that we are right here with you every step of the way. Visit the "How to Apply" page for easy guidelines for submitting your application. In addition to the application, official high school transcripts, and college transcripts (for transfer students), a personal statement/essay, and two letters of recommendation in sealed envelopes are required for admission. SAT I, ACT, and/or TOEFL scores should be sent directly to the Admissions office.

For admission information, please contact:

New York City campus
Undergraduate Admission
Phone: 212-346-1323
  Pleasantville campus
Undergraduate Admission
Phone: 914-773-3746

Click for information about campus tours and information sessions, or call 212-346-1323 to schedule a tour. To request a brochure, catalog, application packet, or other printed materials, please fill out our online form. You may also call 1-800-874-PACE or send your request via e-mail to

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    BBA in Marketing - BBA in Marketing - Sports Marketing


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Campus Tours and Information Sessions
• Visit the Marketing Department Web site

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You will graduate with an in-depth understanding of sports management and the role marketing plays in this profession. Here's what to expect with a BBA in Sports Marketing:
  • Employment: The sports marketing industry is a $450 billion global marketplace. (Source: A.T. Kearney)
  • Make your career move with one of the over 300 employers who recruit Pace graduates every year
  • Varied industries and professional paths
  • Exciting opportunities at respected companies and organizations.

    In the center of Manhattan's business life, Lubin introduces you in person to the successful business leaders and multinational corporations you study in class. Learn directly from the world-class individuals who serve as an Executive- or Entrepreneur-in-Residence at Pace. We nurture relationships with many of the world's leading executives, to broaden and deepen your campus learning experience—far beyond what you can expect at any other business school:
  • Meet top executives when they visit your classes and lecture on campus.
Off campus, we get you through the door and behind the scenes for unique opportunities, thanks to our rich and well-developed network of alumni and corporate partners. Common locales include:
  • The world's top advertising agencies and media companies
  • A Fortune 100 company headquarters in metropolitan New York City
  • The Fed: Research at the Federal Reserve - almost 100 Lubin alumni are employed here
  • NYSE: The rush of the trading floor