Analytics at Lubin

Analytics at Lubin

Indeed, one of the top job sites, showed a 29% increase in demand for data scientists year over year and a 344% increase since 2013 - a dramatic upswing. But while demand - in the form of job postings - continues to rise sharply, searches by job seekers skilled in data science grew at a slower pace (14%), suggesting a gap between supply and demand. (Source: Search Business Analytics, 2019)

In the age of "Big Data," there is an exploding need for professionals in every field who can analyze and manage data to make effective business decisions. Responding to this need, Lubin offers two graduate programs, an MS in Customer Intelligence and Analytics and an MS in Accounting Data Analytics and Technologies, and an undergraduate program, a BBA in Business Analytics. In addition, analytics is being integrated across all business disciplines at Lubin to prepare students for these tremendous career opportunities.

[Analytics at Lubin] What is Analytics?
According to INFORMS, the largest society in the world for professionals in the field of analytics, operations research, and management science, analytics is the scientific process of transforming data into insight to make better decisions. By employing the latest tools, models, and techniques, business analytics can help inform business decisions through the use of automation and optimization.

For example, restaurant chains can use analytics to make strategic decisions, such as what new dishes to add or remove from their menus, while also using analytics to decide which underperforming stores to close. Using analytics to measure success rates can guide marketing decision-making in selecting campaigns that work well for the business and reallocating resources depends on data quality, skilled analysts who understand the technology, business, and organizational commitment to data-driven decision-making.

Lubin is Preparing Students for Careers in Analytics
Lubin has introduced a number of initiatives to ensure our students are well prepared for careers in the field of analytics. We have adopted a broad scope across all disciplines to give students the skills various employers seek. This includes collection, manipulation, extraction, display, and analysis of data, as well as using data in quantitative models to drive decisions.

Lubin is Providing Students with the Latest Tools and Learning Resources
Analytics is supported by software licenses for statistical analysis software such as Excel, IBM SPSS, the full suite of SAS, access to proprietary databases such as MRI Plus and Simmons OneView, and subscription to Qualtrics, the leading online survey platform. The library offers numerous books and research databases, and also access to online tutorials from Lynda and e-books from Books24x7. In addition, analytics partners have shared access to their software and learning platforms. Tableau, which is the leading data visualization software, offers free licenses to students taking analytics courses. DataCamp, the best platform to learn data science interactively, has offered students access to learning tutorials on analysis using R and Python.

[Analytics at Lubin] Analytics Courses, Boot Camps, and Competitions
Lubin offers courses (see full list below), boot camps, and competitions in response to this evolving need in the marketplace. Boot camps provide students with broad, hands-on exposure to a number of software tools (Google Analytics, R, Excel Solver, Tableau, etc.). At the end of boot camp, students earn a certificate of completion. Students in boot camps gain knowledge of analytics tools that would greatly enhance their value in the marketplace. Lubin also works with corporate partners to host competitions that give students professional experience in data analytics consulting projects. Winning teams are awarded sought-after internships and guaranteed job interviews for full-time placements. Recent competitions were hosted by Lubin with IBM; GroupM, the number one global media investment management group; and Publicis, the world's largest network of advertising agencies. In addition, students compete against other schools in analytics competitions. Lubin's undergraduate analytics team placed first out of 13 teams in a Business Analytics Competition at Manhattan College in May 2015.

[Analytics at Lubin]
[Analytics at Lubin]
[Analytics at Lubin]

More on Boot Camps
Boot camps are offered each semester once a week, for five consecutive weeks. Topics are as follows:
[Analytics at Lubin]

What Kinds of Courses are Offered?
At Lubin, all students are exposed to various methods and tools that are used by analytics professionals. They develop hands-on skills through simple examples and descriptions of how particular methods are used in real life. Curricula both at the undergraduate and graduate level have integrated a foundation in data analysis and the most relevant software tools. Courses offered include topics such as descriptive statistics, optimization, and forecasting. Courses that cover analytics include:

ACC 203 Financial Accounting
ACC 204 Managerial Accounting
ACC 301 Intermediate Accounting I
ACC 302 Intermediate Accounting II
ACC 319 Cost Accounting
ACC 375 Accounting Information Systems
ACC 470 Accounting Research Project
ACC 613 Accounting for Planning and Control
ACC 615 Financial Reporting I
ACC 635 Advanced Auditing Practices
ACC 649 Contemporary Accounting Issues
ACC 662 Modeling of Accounting Information Systems
ACC 692Q Research Project
BUS 150 Contemporary Business Practice
CIT 241 Database Management
CIT 312 Introduction to Programming I
FIN 260 Financial Management
FIN 320 Corporate Finance
FIN 325 Data Analysis in Finance
FIN 330 Personal Financial Planning
FIN 335 Behavioral Finance and Economics
FIN 340 Valuation of the Firm
FIN 350 Global Money and Capital Markets
FIN 351 Principles of Investment
FIN 352 Risk Management
FIN 358 International Finance
FIN 359 Principles of Fixed Instruments and Markets
FIN 644 Money and Capital Markets
FIN 650 Applied Analytical Methods in Finance
FIN 652 Investment Analysis
FIN 654 Risk Management and Capital Market
FIN 657 Financial Econometrics for Risk Modeling
FIN 672 Strategies in Investments, Options, and Futures
FIN 673 Real Estate Finance
FIN 679 Fixed Income Markets and Analytics
FIN 689 Financial Analysis and Policy
FIN 357 Student Managed Investment Portfolio
FIN 647 Advanced Corporate Finance
MGT 225 Business Applications of Data Analysis
MGT 353 Advanced Data Analysis for Business Decisions
MGT 355 Management Science and Production
              Management Concepts
MGT 356 Simulation Techniques
FIN 649 International Corporate Finance
FIN 396S Topic: Alternative Investments
MAR 321 Fundamentals of Advertising and Promotion
MAR 322 Marketing Research
MAR 323 Consumer Behavior
MAR 331 Managerial Marketing
MAR 332 Selling and Sales Management
MAR 343 Direct Marketing
MAR 344 Customer Relationship Management
MAR 431 New Product Development
MAR 499 Advanced Marketing Management
MAR 635 Business Research and Survey Methodology
MAR 644 Customer Relationship Management
MAR 645 Advertising and Sales Promotion
MAR 646 Social Media and Mobile Marketing Strategies
MAR 649 E. Marketing
MAR 660 New Product and Service Planning
              and Development
MAR 664 Analysis for Marketing Decisions
MAR 673 Customer Intelligence
MAR 675 Strategic Marketing Planning
MAR 680X Data Mining Using SAS
MAR 351 International Marketing
MAT 218 Intermediate Statistics
MAT 222 Applied Multivariable Statistical Methods
MBA 642 Marketing Management
MBA 644 Macroeconomics in the Global Environment
MBA 646 Data Analysis for Decision Making
MBA 647 Decision Modeling for Management
MBA 676 Managing Business Operations
MBA 688 Business Strategy and
              Stakeholder Responsibility
MBA 714 Operations Management
MBA 716 Finance
MBA 648 Managerial Finance
MGT 456 Advanced Operations Research Models
MGT 490 Business Strategy

For more information on undergraduate analytics programs, courses, boot camps, events, and other resources, please contact Janice Winch, PhD,, 212-618-6564, and for graduate program information, contact Ipshita Ray, PhD,, 212-618-6505.