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Fall 2019 Executive in Residence (NYC)

News Story

Pace alumna Desiree Reid ’82 is visiting on Thursday, October 17, to share her insights as one of the leading industry experts in business development, marketing, and branding. She has 20+ years of experience launching and growing brands!

Desiree Reid ’82 is a graduate of Pace with a BA in Marketing and one of the leading industry experts in global and multicultural business development, marketing, and branding with proven expertise in strategic design, brand equity building, organizational management, and market expansion. As a senior executive and management consultant, she has led numerous corporations in launching award-winning products, expanding the global market reach of brands, and realigning organizations to meet the ever-changing demands of evolving industries. From cosmetics to fragrance to fashion to entertainment, Reid puts her clients at the forefront of their industries by harnessing the power of their brand’s DNA, staying ahead of the curve in trends, and positioning them for the changing landscapes of today’s—and tomorrow’s—competitive markets.

In her 20+ years of launching and growing brands, she has developed a visionary style of leadership and a passion for niche businesses, both on a local and a global scale. Her corporate roster ranges from health and beauty industry giants like Avon, Revlon, and Estée Lauder to regional educational organizations like the Global Language Project and MIST Harlem, a trend-setting NYC restaurant and event venue. Featured in Allure and Essence magazines as a business leader and industry insider to watch, what Reid loves most about working with all her clients is successfully bringing a sense of “disruptive thinking to ambitious brands!”

Join us when she visits to share her expertise:

Thursday, October 17, 2019
2:00 p.m.
Schimmel Center
NYC Campus

Each year, chairs, CEOs, presidents, and other top executives visit Pace for a day to meet with students as part of Lubin’s Executive in Residence program. You’ll get the opportunity to interact with these guests throughout the day, asking questions, learning about positions in the industry, and sharing concerns as they prepare for their own business careers. You might meet the CEO of the next company you work for!

Please RSVP to attend the next Executive in Residence event.

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