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Introducing Pace’s New Look

News Story

Big news, PaceU: it’s finally here! Pace’s brand is officially getting an upgrade. Check out the new wordmark and brand platform that we’ll be rolling out starting today.

This is a big announcement! After nearly two years of research; evaluation; drafting; and input from Pace students, faculty, staff, and alumni, we are excited to unveil a new brand, and with it, a new expression of what it means to be part of the Pace Community. In partnership with our branding agency, Mindpower, we’ve created a new branding platform with the following objectives:

  • >> To develop a distinctive, compelling, and cohesive brand identity;
  • >> Provide a platform that supports the overall goals of the University; and
  • >> Enhance consistency of messaging throughout your time at Pace, from prospective student to current student to alumni.

The brand strategy, borne out of the research, is to solidify and advance Pace’s position as a leader in creating opportunity through its strong academics, exceptional experiential learning offerings, and dedicated advising. The “Go-Getter” branding provides a platform for Pace to communicate these messages while celebrating the strong shared sense of optimism and ‘can-do’ spirit within our community.

Our new wordmark is a highly visible aspect of the branding initiative—and starting today, Monday, January 25, 2021, you’ll start to see this new wordmark replace the old “swoosh” logo. Simple and straightforward, the new Pace wordmark is bold, optimistic, simple, and unembellished.

In addition to the wordmark, we will be introducing new messaging and design within our “Go-Getter” brand platform, including new web design, videos, banners, and signs. You’ll see new stories about students, faculty, and alumni using this new design, not to mention updated emails and much more. This is an exciting time to be part of the Pace Community!

To hear more about how all of this came together, we invite you to watch our roundtable interview with Hadley Higginson, director of creative strategy at Mindpower, and Bo Uzzle, senior art director at Mindpower.

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