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Introducing: Seidenberg Design Factory

News Story

The Pace University NYC Design Factory, a physical hub to develop projects rooted in design thinking, is officially in business. Come celebrate with a week’s worth of events culminating with the official launch on Friday, September 30.

Pace University has a new playground where companies and students can come together to create! Several years in the making, the Pace University NYC Design Factory aims to create a physical space where the NYC community can come together to gain a working understanding of design thinking using project-based-learning methodology. Seidenberg’s design factory—one of only two design factories in the United States—will proudly join the Design Factory Global Network, in partnership with 10 other institutions worldwide including Aalto Design Factory in Helsinki, Finland and the DUOC Design Factory in Santiago, Chile. Although the design factory is housed by Seidenberg, all are welcome to participate in events and offerings in this truly interdisciplinary field!

To punctuate the opening of this exciting new space, the Pace Community will officially celebrate the Pace University NYC Design Factory launch on Friday, September 30 from 8:00 a.m.–10:00 a.m. on the 2nd floor of 163 William Street. The launch will feature a ribbon cutting and keynote by Kalevi Ekman—the founder of the original Design Factory at Aalto University, Finland, and the Design Factory Global Network. Space is limited, so get tickets here.

But before we get there, we're going to have some fun! Join Seidenberg for launch week events, which include:

September 26, 28, and 30 | 10:00 a.m.6:00 p.m. | 163 William Street, 2nd floor
Learn the principles and foundations of game design. In this three day workshop, you will learn the skills you need to design your very own game/ Taught by Sabiha Ghellal, a professor of mobile interaction design at Stuttgart Media University, Germany, this amazing workshop will help you make your ideas come to life. At the end of the week there will be a showcase for you to present your new skills and your fantastic new game! Register here.

Thursday, September 27 | 3:30 p.m.–5:30 p.m. | Goldstein G100, PLV
Join us for a workshop on the usability in game design. During the workshop, students will learn the fundamentals of game design - and may be inspired to start creating their own game. The workshop will be facilitated by guest lecturer Sabiha Ghellal, a professor of mobile interaction design at Stuttgart Media University in Germany. Register here.

Thursday, September 29 | 3:30 p.m.–6:00 p.m. | 163 William Street, 2nd Floor
Curious about the NYC Design Factory? Want to try rapid prototyping? Want to building something cool? Want to work with very creative Finns from Aalto Design Factory? If your answer is yes to any of those questions, then this workshop is for you! Participants will work in a team to rapidly prototype an idea, learn some fun ideation methods, collaborate with Design Factory staff from Finland and, of course, have lots of fun!
Register here.

Friday, September 30 | 10:30 a.m.1:30 p.m. | 163 William Street, 2nd Floor
After the grand opening of the New York Design Factory, a fantastic industry workshop will be held that will introduce the Pace Community and our corporate partners to the way of the Design Factory. The workshop will teach participants different methods of identifying opportunities. They can be opportunities for new R&D projects, new research, theses, personal projects, and much more. You will finish the workshop feeling inspired, with incredible (and adventurous) new ideas and new knowledge on how to make them a reality. If you want to find out what Design Factory is all about, this is the workshop for you. Register here.

For more information on launch week events, click here.