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Pepsi, Please. (NYC)

News Story

What do Beyoncé, Drew Brees, Bob Dole, and "Back to the Future" have in common? Aside from some B's, all have partnered with PepsiCo at some point in time. On November 17, PepsiCo gets down to the Lubin School of Business with SVP and General Manager Mario Mercurio in NYC.

On Monday, November 17, join the Lubin School as they welcome 30-year PepsiCo veteran Mario Mercurio as part of the Executive in Residence program, which brings CEOs, presidents, chairs, and other top executives to visit the campus for a day and interact with students and faculty.

His lecture topic is: “The Pepsi Cola Strategy: Performance with Purpose” and will feature promotional spots from the Super Bowl, and showcase Pepsi’s partnerships with Beyoncé, One Direction, Drew Brees, and others. There will be an afternoon lecture from 2:30 p.m. to 3:25 p.m. and an evening lecture from 5:40 p.m. to 7:10 p.m., both in the Bianco Room on the NYC Campus. The event is sponsored in conjunction with the Lubin Graduate Society.

Mercurio is senior vice president and general manager of the Franchise Business Unit (FBU) of Pepsi-Cola North America Beverages (PCNAB), PepsiCo’s refreshment beverage division in the United States and Canada. Based in Somers, New York, he has direct accountability for delivering brand and marketplace goals and driving mutually profitable growth with the company’s diverse network of independent bottlers.

Founded in North Carolina in 1965, PepsiCo has evolved into a multinational food and beverage corporation, overseeing such brands as Frito-Lay, Quaker Oats, Tropicana, and many others in addition to its namesake product, Pepsi Cola. As of 2012, PepsiCo products have been distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion, which makes PepsiCo the second largest food and beverage business in the world.

RSVP to attend here and don’t forget to tweet using #LubinEIR.